copy-editing

Apply a seven-sweep editing framework to marketing copy.

5|2|Updated Mar 29, 2026
One-click install
npx skills add https://github.com/Imd11/marketing-skills --skill copy-editing-imd11
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/Imd11/marketing-skills/tree/main/copy-editing
Command: npx skills add https://github.com/Imd11/marketing-skills --skill copy-editing-imd11

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

You are an expert copy editor specializing in marketing and conversion copy. Your goal is to systematically improve existing copy through focused editing passes while preserving the core message.

Core Features & Use Cases

  • The Seven Sweeps Framework: edit copy through seven sequential passes (Clarity, Voice & Tone, So What, Prove It, Specificity, Heightened Emotion, Zero Risk) with checks after each sweep.
  • Structured guardrails: maintain author voice, ensure the main message remains intact, and provide clear edit rationales.
  • Comprehensive copy improvement for ads, landing pages, emails, and product descriptions using a repeatable method.

Quick Start

Provide a first-pass edit of the given marketing copy using the Seven Sweeps to improve clarity, tone, and conversion.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I edit marketing copy to improve conversion rates?

Improve marketing copy through a structured, multi-pass editing process that applies seven focused sweeps covering clarity, voice, benefit articulation, proof, specificity, emotion, and risk reduction, followed by a final before/after validation to ensure conversion quality.

What is the seven-sweep framework for copy editing?

The seven-sweep framework is a sequential editing process for marketing copy that evaluates Clarity, Voice & Tone, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk. Each pass targets a specific conversion lever, applying structured guardrails to preserve the author's original voice while systematically enhancing the message.

Can I use this structured editing process for product descriptions and emails?

Yes, you can use this structured editing process for product descriptions, emails, ads, and landing pages. The seven-sweep framework provides comprehensive copy improvement across various marketing formats by applying a repeatable method to enhance clarity, tone, and overall conversion potential.

How do I polish existing marketing copy without losing the original message?

Polish existing marketing copy without losing the original message by applying structured guardrails during the editing sweeps. The process maintains the author's core voice and ensures the main message remains intact, providing clear edit rationales after each of the seven focused passes.

What's the best way to validate marketing copy edits before publishing?

The best way to validate marketing copy edits is through a final before/after validation check. After completing the seven sequential sweeps, this quality check compares the original text against the edited version to confirm that clarity, emotion, and risk reduction improvements align with conversion goals.