copy-editing

Apply a seven-sweeps editing process to improve marketing copy clarity and tone.

Updated Feb 14, 2026
One-click install
npx skills add https://github.com/kevosco/marketingskills --skill copy-editing-kevosco
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/kevosco/marketingskills/tree/main/skills/copy-editing
Command: npx skills add https://github.com/kevosco/marketingskills --skill copy-editing-kevosco

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Copy editing for marketing teams often lacks a repeatable, audit-friendly process. This skill provides a structured seven-sweeps workflow to improve clarity, tone, and conversion while preserving the core message.

Core Features & Use Cases

  • Seven Sweeps framework: Clarity, voice, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk to systematically refine copy.
  • Guided transformations: Maintains brand voice while enhancing readability and persuasiveness.
  • Use Case: Review landing page hero text or email sequences to produce a polished, conversion-ready version while preserving core messaging.

Quick Start

Edit the given marketing copy using the Seven Sweeps framework to improve clarity, voice, and conversions.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I edit marketing copy to improve conversion rates?

To improve marketing copy for conversion, apply a structured seven-sweeps editing process that systematically refines clarity, tone, and persuasiveness while maintaining your brand voice. This framework audits and elevates landing pages and ad copy.

What is the seven-sweeps framework for copy editing?

The seven-sweeps framework is a systematic editing process for marketing copy that sequentially applies checks for clarity, voice, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk to refine messaging and boost conversion.

Can I use a structured editing process for both ad copy and long landing pages?

Yes, you can use this structured copy editing process across various formats including longer landing page sections and short ad headlines, ensuring consistency with brand voice while providing concrete edits and proof points.

How do I proofread landing page text without losing the core message?

To proofread landing page text without losing the core message, use a guided transformation process that enhances readability and persuasiveness while verifying coherence across sweeps to preserve your original messaging intent.

What's the best way to audit marketing copy for brand voice and persuasiveness?

The best way to audit marketing copy for brand voice and persuasiveness is applying a repeatable editing workflow that checks specificity, heightened emotion, and zero risk, supplying concrete edits and examples where relevant.