copy-editing

Apply seven sequential editing sweeps to improve marketing copy clarity and voice.

Updated Apr 11, 2026
One-click install
npx skills add https://github.com/krmorantte/marketing --skill copy-editing-krmorantte
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/krmorantte/marketing/tree/main/skills/copy-editing
Command: npx skills add https://github.com/krmorantte/marketing --skill copy-editing-krmorantte

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps editors systematically improve existing marketing copy through focused, multi-pass editing while preserving the core message and author voice.

Core Features & Use Cases

  • Seven Sweeps Framework: Edit copy through seven sequential passes (Clarity, Voice & Tone, So What, Prove It, Specificity, Heightened Emotion, Zero Risk) to improve readability, persuasiveness, and trust.
  • Context-aware edits: If a product-marketing-context exists, uses brand voice and customer language to guide edits.
  • Collaborative editing aid: Provides structured feedback and rewrite options to support rapid, repeatable copy improvement.

Quick Start

Apply the Seven Sweeps framework to the provided copy to enhance clarity, tone, and persuasiveness.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I systematically edit marketing copy to improve conversion and clarity?

Marketing copy editing targets clarity, voice, the 'so what' proposition, proof, specificity, heightened emotion, and zero risk. These seven sweeps ensure every claim is specific, emotionally resonant, and backed by proof to drive conversions while preserving the author's core message.

What is the best way to proof and refine existing copy without losing brand voice?

To proof and refine copy without losing brand voice, apply structured in-text edits and suggested rewrites across sequential sweeps. This approach preserves the author's core message and voice while systematically enhancing persuasiveness, clarity, and trust.

Can I use a structured copy-editing framework for marketing materials without external data?

Yes, structured copy-editing can be performed without external data by relying on in-text edits, suggested rewrites, and proof enhancements. It systematically improves existing marketing copy using the provided text, though product-marketing-context can be used to further guide brand voice.

How do I make my marketing copy more persuasive using a 'so what' framework?

You can make marketing copy more persuasive by applying the 'so what' framework to clarify value propositions, then enhancing them with 'prove it' and 'heightened emotion' sweeps. This structured process ensures claims are specific, emotionally resonant, and backed by proof to maximize conversion.

Does multi-pass editing work for improving specificity and reducing risk in marketing content?

Multi-pass editing works for improving specificity and reducing risk by applying targeted sweeps to each area. The 'specificity' pass sharpens vague claims, while the 'zero risk' pass removes hesitation triggers, resulting in more trustworthy, persuasive marketing copy.