copy-editing

Edit marketing copy through seven iterative passes for clarity and persuasion.

Updated Feb 21, 2026
One-click install
npx skills add https://github.com/lofty-thoughts/botdaddy --skill copy-editing-lofty-thoughts
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/lofty-thoughts/botdaddy/tree/main/seed/skills/copy-editing
Command: npx skills add https://github.com/lofty-thoughts/botdaddy --skill copy-editing-lofty-thoughts

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps marketing writers and teams quickly improve existing marketing and conversion copy by applying a structured, multi-pass editing process that preserves the core message while increasing clarity, persuasion, and trust.

Core Features & Use Cases

  • Seven sequential focused passes: Performs clarity, voice & tone, "so what" (benefit), proof, specificity, heightened emotion, and zero-risk checks, with iterative rechecks after each pass.
  • Guided, evidence-driven edits: Flags unsupported claims, suggests proof or softening, and recommends specificity and measurable outcomes.
  • Brand-aware editing: Reads optional product-marketing-context files when present to align edits with brand voice and customer language.
  • Use Cases: Improve a landing page headline and body for conversion, refine email subject lines and CTAs for higher open/click rates, or proof and polish ad copy and product descriptions for clarity and trust.

Quick Start

Edit this marketing copy for clarity, consistent voice, clear benefits, supporting proof where available, concrete specificity, emotional resonance, and reduced risk near calls to action while preserving the original message.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I edit and improve marketing copy for higher conversion?

Improve marketing copy for higher conversion by applying a structured seven-pass edit that sequentially checks clarity, voice and tone, benefit emphasis, evidence, specificity, emotional impact, and risk reduction near calls to action.

What is the best way to proofread landing page copy for clarity and persuasion?

Proofreading landing page copy for persuasion requires iteratively checking for unsupported claims, adding measurable outcomes, heightening emotional resonance, and ensuring zero-risk framing near CTAs while preserving the original core message.

Can I align edited copy with my existing brand voice and product context?

Yes, you can align edited copy with your brand voice by providing optional product-marketing-context files, which the editing process reads to match customer language and specific brand tone guidelines during the revision passes.

How do I add proof and specificity to email campaign copy?

Add proof and specificity to email campaign copy by flagging unsupported claims during the edit, suggesting concrete evidence or softening language, and replacing vague statements with measurable outcomes and specific details.

Does editing ad copy for emotional impact reduce risk near the call to action?

Editing ad copy for emotional impact works in tandem with risk reduction near CTAs by heightening the persuasive resonance while simultaneously adding zero-risk framing, ensuring the message drives action without creating hesitation.

When should I use a multi-pass editing process for product descriptions?

Use a multi-pass editing process for product descriptions when you need to systematically polish content for trust and clarity, ensuring all claims have supporting evidence and the tone matches brand expectations before publishing.