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copy-editing

Edit marketing copy through seven editorial sweeps for clarity and conversion.

1|Updated Feb 20, 2026
Search Tags:#editing#marketing#content-optimization#style-guide#brand-voice#copy-editing#conversion-copy
One-click install
npx skills add https://github.com/makerjackie/jackie-skills-starter --skill copy-editing-makerjackie
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/makerjackie/jackie-skills-starter/tree/main/skills/copy-editing
Command: npx skills add https://github.com/makerjackie/jackie-skills-starter --skill copy-editing-makerjackie

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Marketing and conversion copy is often unclear, unconvincing, or inconsistent with brand voice; this Skill provides a repeatable, focused editing process to increase clarity, persuasiveness, and conversion while preserving the author's intent. It reduces time spent on scattershot rewrites by breaking editing into targeted passes so issues are easier to spot and fix without losing the core message.

Core Features & Use Cases

  • Seven Sweeps Framework: Perform seven sequential editing passes (Clarity; Voice & Tone; So What; Prove It; Specificity; Heightened Emotion; Zero Risk) with iterative rechecks to ensure edits don't introduce regressions.
  • Context-aware editing: Read optional product marketing context files (for example .claude/product-marketing-context.md) to match brand voice, audience language, and positioning.
  • Practical outputs: Produce annotated suggestions, concrete rewrite options, and a final checklist for quick acceptance by authors; useful for emails, landing pages, product descriptions, ad copy, and agency reviews.
  • Quick-pass and checklist tools: Includes word-, sentence-, and paragraph-level quick checks plus a full copy-editing checklist for final validation.
  • Reference library: Comes with plain-English alternatives to simplify complex language and remove puffery.

Quick Start

Edit the provided marketing copy for clarity, tone, benefits, evidence, specificity, emotion, and risk using the seven-sweep process while preserving the author's voice.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I systematically edit marketing copy to improve conversion rates?▼

A multi-pass editing process improves marketing copy by running sequential sweeps for clarity, tone, benefits, proof, specificity, emotion, and risk, ensuring edits increase conversion potential without losing the core message.

What is the best way to ensure landing page copy matches our brand voice?▼

To match brand voice, read optional product marketing context files before editing so sequential sweeps can align audience language, positioning, and tone while preserving the author's original intent.

How do I edit ad copy to make it more persuasive without losing the original message?▼

Edit ad copy by applying targeted sweeps for heightened emotion and specificity, using iterative rechecks to ensure persuasive edits do not introduce regressions or alter the original message.

Can I use context files to guide the editing process for marketing emails?▼

Yes, you can read optional product marketing context files to guide marketing email editing, matching brand voice and audience language during sequential tone and clarity sweeps.

Why does my marketing content sound unconvincing even after multiple rewrites?▼

Marketing content sounds unconvincing after scattershot rewrites because issues remain hidden; a focused framework breaks editing into targeted passes for proof, emotion, and clarity to systematically spot and fix weaknesses.

What steps are involved in a multi-pass editorial review for product descriptions?▼

A multi-pass editorial review for product descriptions involves seven sequential sweeps—clarity, voice, so what, prove it, specificity, emotion, and zero risk—concluding with annotated suggestions and a final validation checklist.

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