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copy-editing

Edit marketing copy using the Seven Sweeps Framework and quick-pass checks.

Updated May 28, 2026
Search Tags:#conversion optimization#marketing copy#copy editing#content refresh#copy improvement#copy audit#persuasive copy
One-click install
npx skills add https://github.com/marcosbatallas99/Marketing --skill copy-editing-marcosbatallas99
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/marcosbatallas99/Marketing/tree/main/skills/copy-editing
Command: npx skills add https://github.com/marcosbatallas99/Marketing --skill copy-editing-marcosbatallas99

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Existing marketing copy is often vague, weak, or outdated, leading to poor conversion, low engagement, and wasted creative effort. This skill fixes those issues without rewriting copy from scratch, preserving your core message while making it more persuasive.

Core Features & Use Cases

  • Seven Sweeps Framework: A systematic 7-pass editing process that improves clarity, voice, benefit alignment, proof, specificity, emotional impact, and risk reduction.
  • Quick-Pass Checks: Fast editing rules for low-stakes copy updates, including word-level, sentence-level, and paragraph-level fixes.
  • Content Refresh Guidance: Frameworks for updating outdated published content, including stats, examples, and SEO alignment.
  • Expert Panel Scoring: A multi-persona review process for high-stakes assets like landing pages and sales copy. Common use cases include polishing landing page copy, editing ad copy, refreshing outdated blog posts, and improving email sequences for better performance.

Quick Start

Use the copy-editing skill to improve the clarity and conversion power of your existing homepage headline and call-to-action copy.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I improve existing marketing copy for better conversion without rewriting it from scratch?▼

To improve marketing copy without a full rewrite, apply structured editing workflows like the Seven Sweeps Framework to enhance clarity, persuasion, and conversion performance while preserving your core message.

What is the Seven Sweeps Framework for copy editing?▼

The Seven Sweeps Framework is a systematic 7-pass editing process that sequentially improves clarity, voice, benefit alignment, proof, specificity, emotional impact, and risk reduction in marketing copy.

How do I refresh outdated blog content for better engagement and SEO alignment?▼

To refresh outdated content, apply content refresh guidelines to update published stats, examples, and SEO alignment, eliminating vague language and weak claims to boost engagement.

Can I use this copy editing workflow for landing pages and email sequences?▼

Yes, structured copy editing supports high-stakes assets like landing pages and sales copy through expert panel scoring, while also handling email sequences, ad copy, and product descriptions.

What is the best way to evaluate high-stakes sales copy before publishing?▼

The best way to evaluate high-stakes sales copy is using a multi-persona expert panel scoring process to identify and eliminate trust barriers, weak claims, and vague language before publication.

Are there quick-pass editing checks for low-stakes marketing copy updates?▼

Yes, quick-pass checks provide fast editing rules for low-stakes copy updates, applying word-level, sentence-level, and paragraph-level fixes to quickly improve persuasion.

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