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copy-editing

Edits marketing copy via seven sequential passes to improve clarity and conversion focus.

Updated Feb 25, 2026
Search Tags:#conversion#proofreading#style-guide#copy-editing#marketing-copy#voice-and-tone
One-click install
npx skills add https://github.com/mikelmyers/danicleans --skill copy-editing-mikelmyers
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/mikelmyers/danicleans/tree/main/.agents/skills/copy-editing
Command: npx skills add https://github.com/mikelmyers/danicleans --skill copy-editing-mikelmyers

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps marketers and writers systematically improve existing marketing copy so it becomes clearer, more persuasive, and more likely to convert without changing the core message or the author's voice.

Core Features & Use Cases

  • Seven Sweeps Framework: A sequential, repeatable editing process that focuses on Clarity; Voice & Tone; So What (benefits); Prove It (evidence); Specificity; Heightened Emotion; and Zero Risk (removing barriers to action).
  • Quick and Deep Reviews: Offers both a full seven-sweep method for deep edits and quick-pass checks for faster iterations, plus word-, sentence-, and paragraph-level guidance.
  • Practical Tools: Includes checklists, common problem fixes, and a plain-English alternatives reference to simplify language and increase readability.
  • Use Cases: Improve landing pages, email campaigns, ad copy, product descriptions, and other conversion-focused marketing materials to sharpen messaging and reduce friction near CTAs.

Quick Start

Edit the following marketing copy for clarity, voice, and conversion using the seven-sweeps framework while preserving the core message.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I edit marketing copy to improve conversion and clarity?▼

Edit marketing copy for conversion by running sequential sweeps that target clarity, voice, evidence, specificity, emotion, and risk removal. This framework systematically sharpens landing pages, emails, and ads to reduce friction near the call-to-action without altering the core message.

What is the best way to proofread ad copy for persuasion and specificity?▼

Proofreading ad copy for persuasion requires checking vague claims, missing proof, and CTA friction. A structured editing pass flags generalities, demands supporting evidence, and applies plain-English alternatives to ensure the marketing message is specific and credible.

How can I fix voice and tone in product descriptions without losing the brand message?▼

Fixing voice and tone in product descriptions involves targeted edits that enhance readability and emotional resonance while preserving the author's original voice. The process adjusts phrasing using plain-English alternatives to align with the style guide without changing the core message.

When do I need a structured framework to review landing page copy?▼

A structured framework to review landing page copy is needed when existing marketing materials suffer from vague claims, lack supporting proof, or exhibit friction near the call-to-action. Sequential editing sweeps systematically resolve these conversion barriers across email and ad campaigns.

Does this copy-editing approach work for quick iterations or only deep edits?▼

This copy-editing approach works for both quick iterations and deep edits. It offers a full seven-sweep method for comprehensive landing page revisions and quick-pass checks for faster email and ad copywriting cycles, providing word-, sentence-, and paragraph-level guidance.

How do I remove barriers to action and CTA friction in email campaigns?▼

Remove barriers to action and CTA friction in email campaigns by applying a dedicated Zero Risk editing sweep. This process identifies and eliminates hesitation points in the marketing copy, ensuring the call-to-action is clear, specific, and risk-free for the reader.

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