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copy-editing

Reviews and improves existing marketing copy through seven sequential editing passes.

3|Updated Nov 8, 2014
Search Tags:#brand voice#marketing copy#proofreading#copy editing#content refresh#conversion copywriting#editing checklist
One-click install
npx skills add https://github.com/mintuz/.dotfiles --skill copy-editing-mintuz
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/mintuz/.dotfiles/tree/main/agents/.agents/skills/copy-editing
Command: npx skills add https://github.com/mintuz/.dotfiles --skill copy-editing-mintuz

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Existing marketing copy often suffers from vague claims, inconsistent tone, missing proof, and weak calls to action. This Skill provides a systematic framework for reviewing and improving copy without rewriting it from scratch, preserving the core message while fixing clarity, specificity, and persuasion issues. ## Core Features & Use Cases - Seven Sweeps Framework: Edit copy through seven focused passes covering clarity, voice and tone, benefit connection, proof, specificity, emotional impact, and risk reduction. - Expert Panel Scoring: Score high-stakes copy (landing pages, launch emails, sales pages) from multiple expert personas and iterate until quality thresholds are met. - Content Refresh Workflow: Update outdated published content with freshness, accuracy, voice, SEO, and proof passes, plus a refresh-vs-rewrite decision matrix. - Use Case: A landing page headline reads "Our innovative platform helps businesses optimize workflows." The Skill flags the vague language, missing proof, and absent benefit connection, then proposes a specific rewrite with concrete outcomes and trust signals near the CTA. ## Quick Start Ask the AI to edit your existing landing page or email copy using the seven sweeps framework and provide specific recommended revisions.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I edit marketing copy without rewriting it from scratch?▼

Use a multi-pass editing approach where each pass focuses on one dimension, such as clarity, tone, or specificity. This Skill's Seven Sweeps Framework catches issues that single-pass reviews miss while preserving the original message and author voice.

What is the difference between copy editing and copywriting?▼

Copy editing improves existing copy through focused revision passes, while copywriting creates new copy from scratch. Use this Skill when you already have a draft or published content; use a copywriting skill for writing new pages from a blank slate.

How do I make vague marketing claims more specific?▼

Replace vague words like "improve" or "fast" with concrete numbers, timeframes, and examples, such as changing "save time" to "save 4 hours every week." The Specificity sweep flags generic statements and the plain-English reference provides simpler word alternatives.

When should I refresh existing content instead of rewriting it?▼

Refresh when the core message is still valid but stats, examples, or links are outdated. Choose a full rewrite when the brand voice has shifted significantly, the target audience changed, or the page structure no longer matches search intent.

How do I reduce buyer hesitation near a call to action?▼

Apply the Zero Risk sweep: list every reason someone might hesitate, then address each with trust signals like money-back guarantees, free trials, "cancel anytime" language, and social proof placed near the CTA.

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