copy-editing

Edit marketing copy for clarity, persuasion, and brand voice.

Updated Mar 30, 2026
One-click install
npx skills add https://github.com/omeragaakbas/zoyare --skill copy-editing-omeragaakbas
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/omeragaakbas/zoyare/tree/main/.claude/skills/copy-editing
Command: npx skills add https://github.com/omeragaakbas/zoyare --skill copy-editing-omeragaakbas

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps authors and marketers improve existing marketing and conversion copy by making it clearer, more persuasive, and aligned with brand voice without rewriting the core message. It reduces vague, generic, and unsubstantiated language and closes gaps that weaken conversion—like missing benefits, weak openings, and hidden objections.

Core Features & Use Cases

  • Seven Sweeps Framework: A sequential, focused editing process covering Clarity, Voice & Tone, So What (benefits), Prove It (evidence), Specificity, Heightened Emotion, and Zero Risk (reduce friction near CTAs).
  • Quick-pass checks & word-level guidance: Practical word-, sentence-, and paragraph-level edits plus a plain-English alternatives reference for simpler wording.
  • Use Cases: Tightening homepage headlines and CTAs, improving product descriptions, turning vague testimonials into evidence-focused quotes, and polishing email copy for higher engagement. It also instructs editors to read product-marketing-context.md when available to preserve brand voice.

Quick Start

Edit the provided homepage headline and first paragraph to be clearer, benefit-focused, and aligned with the brand's voice while preserving the original message.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I improve marketing copy for higher conversion and clarity?

Improve marketing copy by applying a sequential seven-sweep editing framework that refines clarity, brand voice, benefits, evidence, specificity, emotion, and risk reduction. This process tightens homepage headlines, product descriptions, and emails while preserving the original core message.

What is the best way to edit website CTAs and pricing pages for persuasion?

Edit website CTAs and pricing pages by running focused passes for emotional impact and friction reduction. This approach polishes conversion copy by replacing vague language with benefit-focused wording and substantiating claims, ensuring the call-to-action feels risk-free to the user.

How do I align my email copy with my brand voice during proofreading?

Align email copy with brand voice during proofreading by checking product-marketing-context when available and applying targeted voice-and-tone sweeps. This ensures the edited marketing copy remains consistent with your established messaging while enhancing overall clarity and persuasion.

Can I turn vague customer testimonials into evidence-focused quotes?

Yes, you can transform vague testimonials into evidence-focused quotes by applying specificity and proof-focused editing sweeps. This process enhances marketing copy by extracting concrete benefits and substantiated claims from general feedback, making the quotes more persuasive for conversion.

Does copy-editing work for refining existing drafts or does it generate new content?

Copy-editing works strictly for refining existing marketing and conversion drafts, not generating new content from scratch. It performs iterative refinement on provided texts like homepage headlines and emails, sharpening the message without rewriting the author's core intent.