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copy-editing

Edit marketing copy through seven structured passes for clarity and tone.

1|Updated Jul 15, 2021
Search Tags:#tone#marketing#clarity#persuasion#brand-voice#copy-editing#sweeps
One-click install
npx skills add https://github.com/pikkujs/website --skill copy-editing-pikkujs
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/pikkujs/website/tree/main/.claude/skills/copy-editing
Command: npx skills add https://github.com/pikkujs/website --skill copy-editing-pikkujs

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Marketing copy often fails to be clear, persuasive, or consistent. This skill guides edits to preserve the core message while improving clarity, tone, and conversion through a structured, multi-pass framework.

Core Features & Use Cases

  • Seven Sweeps framework to iteratively improve copy: Clarity, Voice & Tone, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk.
  • Edits existing marketing copy (ads, landing pages, product descriptions) to enhance performance without changing the core message.
  • Supports alignment with brand context and preserves author voice while tightening language and improving outcomes.

Quick Start

Provide the marketing copy you want edited and specify your target audience or brand voice, and I will start the seven-sweep editing process.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I systematically edit marketing copy to improve clarity and persuasion?▼

Systematically edit marketing copy using a structured, multi-pass framework that applies seven sweeps: Clarity, Voice & Tone, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk. This enforces clarity, consistency, and persuasiveness across ad copy, landing pages, and product descriptions.

What is the best way to align landing page copy with my brand voice during edits?▼

Align landing page copy with brand voice through a dedicated Voice & Tone sweep within a multi-pass editing process. This pass tightens language and enforces consistency while preserving the author's original voice and core message across marketing channels.

How do I make my ad copy more persuasive without changing the core message?▼

Make ad copy more persuasive by applying sequential sweeps for So What, Prove It, and Heightened Emotion. This structured editing process enhances conversion outcomes and emotional resonance while preserving the underlying marketing message.

Can I use a structured copy-editing process for different marketing channels and materials?▼

Yes, the structured copy-editing process applies across different marketing channels and materials including ad copy, landing pages, and product descriptions. It supports alignment with various brand contexts and voice guidelines without altering the core message.

What specific editing passes should I run to reduce perceived risk in marketing copy?▼

Reduce perceived risk in marketing copy by running the Zero Risk sweep, which is the final pass in a seven-step framework. It works alongside the Specificity and Prove It sweeps to tighten language, strengthen claims, and improve overall conversion outcomes.

Why does my marketing copy fail to convert despite having clear product descriptions?▼

Marketing copy fails to convert when it lacks emotional resonance or sufficient proof, even if product descriptions are clear. Applying the Heightened Emotion and Prove It sweeps iteratively improves persuasiveness and addresses these specific conversion gaps.

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