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copy-editing

Reviews and improves existing marketing copy through seven sequential editing sweeps.

Updated Aug 2, 2026
Search Tags:#landing page#marketing copy#proofreading#copy editing#content refresh#conversion copywriting#editing checklist
One-click install
npx skills add https://github.com/Pinkycherry/newbusinessideas3 --skill copy-editing-pinkycherry
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/Pinkycherry/newbusinessideas3/tree/main/.claude/skills/copy-editing
Command: npx skills add https://github.com/Pinkycherry/newbusinessideas3 --skill copy-editing-pinkycherry

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Existing marketing copy often suffers from vague claims, weak CTAs, inconsistent tone, and missing proof, but unstructured reviews miss these issues. This Skill provides a systematic framework for editing and refreshing copy without rewriting it from scratch. ## Core Features & Use Cases - Seven Sweeps Framework: Edit copy through seven focused passes covering clarity, voice and tone, benefits (So What), proof, specificity, emotion, and risk reduction. - Expert Panel Scoring: Score high-stakes copy with 3-5 expert personas on a 1-10 rubric and iterate until quality thresholds are met. - Content Refresh Workflow: Update outdated pages with a freshness, accuracy, voice, SEO, proof, and structure checklist, plus a refresh-vs-rewrite decision matrix. - Use Case: Given a landing page with generic claims like "we help businesses grow," run the sweeps to replace vague language with specific benefits, add proof points, and strengthen the CTA with risk-reversal language. ## Quick Start Ask the assistant to edit your existing landing page or email copy using the seven sweeps framework and provide a revised version.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I edit marketing copy to improve conversions?▼

Run the copy through seven focused editing sweeps: clarity, voice and tone, benefits (So What), proof, specificity, emotion, and zero risk near CTAs. Each pass targets one dimension so issues are not missed, and earlier sweeps are re-checked after each round of edits.

What is the difference between copy editing and copywriting?▼

Copy editing improves existing copy by tightening language, adding proof, and strengthening CTAs while preserving the core message. Copywriting creates new copy from scratch. Use this Skill only when you already have a draft or published content to improve.

How do I refresh outdated website content?▼

Apply the content refresh checklist: update dates and stats, verify claims and links, realign tone with current brand voice, address shifted search intent, add newer proof points, and improve structure. A refresh-vs-rewrite matrix helps decide when a full rewrite is needed instead.

When should I use expert panel scoring for copy?▼

Use expert panel scoring for high-stakes copy such as launch pages, pricing pages, and high-traffic landing pages. Three to five expert personas score the copy 1-10, and revisions continue until all personas score 7 or higher with an average of 8 or more.

Why does my copy sound vague and generic?▼

Vague copy relies on filler words like "innovative," "robust," and "seamless" instead of concrete details. The specificity sweep replaces these with numbers, timeframes, and examples, while the plain-English reference table swaps complex words for simpler alternatives.

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