copy-editing

Edits marketing copy using a seven-sweep framework for clarity, voice, and conversion.

Updated Mar 20, 2026

Search Tags:#marketing #readability #conversion #brand-voice #copy-editing #seven-sweeps #editing-framework

Ready to run

npx skills add https://github.com/rokkay/dotfiles-macos --skill copy-editing-rokkay

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/rokkay/dotfiles-macos/tree/main/config/claude/skills/copy-editing
Command: npx skills add https://github.com/rokkay/dotfiles-macos --skill copy-editing-rokkay

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Marketing copy often suffers from ambiguity, inconsistent voice, and missed opportunities to tie features to real benefits. This skill provides a structured seven-sweep process to systematically improve clarity, tone, and persuasive impact without changing the core message.

Core Features & Use Cases

Seven-sweep framework: sequential passes focusing on Clarity, Voice & Tone, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk to ensure every line earns its keep.
Context-aware edits: reads brand context when available (e.g., product marketing context) to preserve voice and alignment with customer language.
Proof-driven polishing: adds concrete benefits, evidence, and precise language to drive conversions in marketing pages, emails, and ads.

Quick Start

Provide a draft of your marketing copy and run the seven-sweep edit to produce clearer, more persuasive text.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I edit marketing copy to improve conversion and readability?▼

Edit marketing copy by applying a structured seven-sweep framework that systematically improves clarity, brand voice, and persuasive impact. This multi-pass refinement process ensures your draft emails, landing pages, and ads effectively tie features to real benefits to drive conversions.

What is the seven-sweep editing framework for marketing copy?▼

The seven-sweep editing framework is a sequential process focusing on Clarity, Voice, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk. These sequential passes systematically polish draft text to ensure every line earns its keep and drives conversion.

How do I fix inconsistent brand voice in my landing page drafts?▼

Fix inconsistent brand voice in landing page drafts by running a context-aware copy-editing pass that reads available product marketing context. This preserves your specific brand voice and aligns the edited text with customer language during the multi-pass refinement.

Does multi-pass copy editing work for refining ad copy and product descriptions?▼

Multi-pass copy editing works effectively for refining ad copy and product descriptions. The structured seven-sweep framework adds concrete benefits, evidence, and precise language to these drafts, systematically improving clarity and persuasive impact without changing the core message.

What's the best way to add concrete benefits and proof to marketing emails?▼

The best way to add concrete benefits and proof to marketing emails is using a structured copy-editing framework. Specific sweeps for Prove It and Specificity inject evidence, precise language, and concrete benefits into your draft text to drive higher conversions.

Can I use a structured editing framework without losing my original marketing message?▼

You can use this structured editing framework without losing your original marketing message because it systematically improves clarity and tone without altering the core message. The context-aware sweeps preserve your intent while adding proof and heightened emotion.