copy-editing

Edit marketing copy to improve conversion by applying a structured seven-sweeps framework that reviews clarity, tone, and risk while preserving the core message. This non-destructive process enhances effectiveness without losing the original brand voice.

The seven-sweeps copy-editing framework systematically applies passes for Clarity, Voice & Tone, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk. This structured method identifies specific areas of marketing copy to target for increased engagement.

Systematically review landing pages and email campaigns by defining copy goals and the target audience first. Then apply sequential editing sweeps for clarity, specificity, and tone to generate a structured report detailing justified changes.

You can use a structured editing framework to add emotional appeal to product descriptions through the Heightened Emotion sweep. This targets specific copy elements to boost engagement while maintaining the original core messaging.

Structured copy-editing does not change your original ad copy messaging completely. The process uses non-destructive edits that preserve the author's voice and core message while delivering a revised version with improved conversion elements.

Justify marketing copy changes to your team by generating a structured edit report. This report accompanies the revised copy and provides specific explanations for each modification made during the seven editing sweeps.