What problem does it solve? Existing marketing copy often suffers from vague claims, inconsistent tone, missing proof, and weak calls to action. This Skill provides a systematic framework for reviewing and improving copy without rewriting it from scratch, plus a refresh workflow for outdated published content. ## Core Features & Use Cases - Seven Sweeps Framework: Edit copy through seven focused passes covering clarity, voice and tone, benefit connection, proof, specificity, emotional impact, and risk reduction near CTAs. - Expert Panel Scoring: Score high-stakes copy (landing pages, launch emails, sales pages) from multiple expert personas and iterate until quality thresholds are met. - Content Refresh: Update outdated published pages with a freshness, accuracy, voice, SEO, proof, and structure checklist, plus a refresh-vs-rewrite decision matrix. - Use Case: A landing page headline reads "Our innovative platform helps businesses optimize workflows." The Skill flags the vague language, missing benefit, and absent proof, then proposes a specific rewrite such as "Cut your reporting time in half—trusted by 2,847 teams." ## Quick Start Ask the AI to edit your existing landing page, email, or product description copy using the seven sweeps framework and provide a revised version.
