copy-editing

Edit marketing copy through seven sequential clarity, tone, and persuasion sweeps.

Updated Mar 5, 2026

Search Tags:#tone #editing #marketing #quality #persuasion #brand-voice #copy-editing

Ready to run

npx skills add https://github.com/stephanesoares/dotfiles --skill copy-editing-stephanesoares

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/stephanesoares/dotfiles/tree/main/config/claude/skills/copy-editing
Command: npx skills add https://github.com/stephanesoares/dotfiles --skill copy-editing-stephanesoares

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Editing marketing copy is time-consuming and risky—editors must preserve the core message while enhancing clarity, tone, and persuasive impact. This skill provides a disciplined, multi-pass framework that guides edits without altering the original intent.

Core Features & Use Cases

Clarity Sweep: improves readability and removes ambiguity.
Voice & Tone Sweep: ensures consistent brand voice across channels.
So What Sweep: ties every claim to customer value and outcomes.
Prove It Sweep: adds evidence, data, and specific examples.
Specificity Sweep: replaces vague terms with concrete metrics.
Heightened Emotion Sweep: strengthens emotional resonance to persuade.
Zero Risk Sweep: reduces friction near CTAs by addressing objections and trust factors.

Quick Start

Provide a draft of your copy and I will run seven focused edits to sharpen clarity, tone, and persuasiveness.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I edit marketing copy to improve clarity and persuasion without changing the core message?▼

Editing marketing copy for clarity and persuasion involves sequential sweeps across seven dimensions: clarity, voice, value proposition, evidence, specificity, emotion, and risk. This multi-pass framework sharpens readability and persuasive impact while preserving the original core message.

What is the best way to ensure consistent brand voice across different marketing channels?▼

The best way to ensure consistent brand voice is running a dedicated tone sweep during copy-editing. This pass checks marketing pages, ads, and emails against defined brand voice standards to maintain consistent tone and remove ambiguity across all channels.

How do I make vague marketing claims more persuasive and specific?▼

Make vague marketing claims persuasive by running sequential specificity and proof sweeps. Replace abstract terms with concrete metrics, then add data and specific examples. This substantiates claims and ties them directly to customer value and outcomes.

Can I use a structured copy-editing process for both ad campaigns and product descriptions?▼

Yes, a structured copy-editing process works for ad campaigns, product descriptions, and emails. By applying sequential sweeps for clarity, emotion, and risk, you systematically improve readability, strengthen emotional resonance, and reduce friction near calls-to-action across formats.

Why does my marketing copy fail to convert even when the messaging is clear?▼

Clear marketing copy fails to convert when it lacks emotional resonance or ignores trust factors. A zero-risk sweep addresses objections and reduces friction near CTAs, while a heightened emotion sweep strengthens emotional resonance to persuade readers effectively.