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copy-editing

Edit marketing copy using the Seven Sweeps Framework for clarity and conversion.

Updated May 24, 2026
Search Tags:#marketing#clarity#voice#proof#specificity#copy-editing#seven-sweeps
One-click install
npx skills add https://github.com/yonetim258852/ozgur-os --skill copy-editing-yonetim258852
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/yonetim258852/ozgur-os/tree/main/.agents/skills/copy-editing
Command: npx skills add https://github.com/yonetim258852/ozgur-os --skill copy-editing-yonetim258852

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Copy-editing existing marketing copy is about preserving message while improving clarity, voice, and conversion, but teams often struggle with an organized, repeatable process. This skill provides a structured framework (Seven Sweeps) to systematically improve copy without rewriting from scratch.

Core Features & Use Cases

  • Clarity Sweep: Resolve confusing phrasing and references to ensure the message is understood.
  • Voice & Tone Sweep: Maintain brand personality and consistent mood across the copy.
  • So What Sweep: Translate features into customer-focused benefits and outcomes.
  • Prove It Sweep: Add evidence, testimonials, and data to substantiate claims.
  • Specificity Sweep: Replace vague terms with concrete numbers and examples.
  • Heightened Emotion Sweep: Heighten emotional resonance aligned with the message.
  • Zero Risk Sweep: Address objections near CTAs and add trust signals.
  • The Seven Sweeps workflow is complemented by a practical checklist and references to guide quick, repeatable edits.

Quick Start

Run the Seven Sweeps on the provided copy and deliver a revised draft with notes indicating applied changes.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I edit existing marketing copy without rewriting it from scratch?▼

Edit existing marketing copy by applying the Seven Sweeps Framework to systematically improve clarity, voice, proof, and conversion. This structured revision process preserves your original message while elevating phrasing, adding specificity, and addressing customer objections.

What is the Seven Sweeps Framework for copy editing?▼

The Seven Sweeps Framework is a structured copy editing process that sequentially checks marketing copy for clarity, voice, benefits, proof, specificity, emotion, and risk. It guides targeted revisions to ensure messaging remains consistent while systematically boosting conversion potential.

How do I translate product features into customer benefits during copy revisions?▼

Translate product features into customer benefits by applying the So What Sweep to your marketing copy. This specific revision step forces you to reframe technical attributes into concrete customer outcomes, ensuring the messaging focuses on user value rather than simple functionality.

How do I add proof and specificity to landing page copy?▼

Add proof and specificity to landing page copy by running the Prove It and Specificity Sweeps. These steps guide you to substantiate claims with evidence or testimonials, and replace vague terms with concrete numbers and examples to build trust and credibility.

Can I use this copy editing process for emails and product descriptions?▼

You can use this copy editing process for emails, product descriptions, and landing pages. The framework applies targeted sweeps for voice consistency, emotional resonance, and risk reduction, making it adaptable across various marketing copy formats without requiring a full rewrite.

How do I address customer objections near a call to action?▼

Address customer objections near a call to action by applying the Zero Risk Sweep to your marketing copy. This revision step identifies potential hesitations at the conversion point and adds trust signals to remove friction and encourage action.

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