copy-frameworks

Apply AIDA, PAS, PASTOR, BAB, FAB, and 4Ps frameworks to generate marketing copy.

145|28|Updated Jan 31, 2026
One-click install
npx skills add https://github.com/guia-matthieu/clawfu-skills --skill copy-frameworks-guia-matthieu
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: copy-frameworks
Source: https://github.com/guia-matthieu/clawfu-skills/tree/main/skills/content/copy-frameworks
Command: npx skills add https://github.com/guia-matthieu/clawfu-skills --skill copy-frameworks-guia-matthieu

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill addresses the challenge of writing persuasive and effective copy by providing structured frameworks that guide content creation, overcoming writer's block and ensuring a logical flow.

Core Features & Use Cases

  • Framework Application: Utilizes established copywriting formulas like AIDA, PAS, PASTOR, BAB, FAB, and the 4Ps to structure marketing messages.
  • Content Generation: Helps write sales copy, landing pages, emails, and ads by applying the chosen framework.
  • Use Case: A marketer needs to write a landing page for a new software product. They can use this Skill to apply the PAS framework, clearly defining the problem the software solves, agitating the pain points, and presenting the software as the ideal solution.

Quick Start

Use the copy-frameworks skill to write a PAS copy for a new productivity app targeting busy professionals.

Frequently Asked Questions about copy-frameworks

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
What is the PAS copywriting framework and when should I use it?

The PAS copywriting framework structures messages around Problem, Agitate, and Solution. Use PAS when writing sales pages or ads where you need to clearly define a problem, highlight audience pain points, and present your product as the solution.

How do I write a landing page using the AIDA framework?

Write a landing page with AIDA by structuring content to capture Attention, build Interest, create Desire, and prompt Action. This framework guides persuasive marketing copy generation by ensuring a logical flow from awareness to conversion.

Which copywriting formula works best for social media ads?

PAS, AIDA, PASTOR, BAB, FAB, and the 4Ps are proven frameworks for social media ads. Selecting the most effective one requires understanding marketing psychology and audience segmentation to match the message structure to your target demographic.

Can I use these copywriting frameworks for email campaigns?

Yes, you can apply established copywriting frameworks like AIDA, PAS, and PASTOR to email campaigns. These formulas help structure persuasive marketing messages to overcome writer's block and ensure logical content flow for email content creation.

What's the difference between FAB and the 4Ps in marketing copy?

FAB structures copy around Features, Advantages, and Benefits, focusing on product attributes. The 4Ps framework uses a different persuasion structure. Both are proven methodologies for generating persuasive marketing copy for sales pages and landing pages.

How do I apply the PASTOR framework to a sales page?

Apply the PASTOR framework to a sales page by structuring your message according to its persuasion methodology. This proves effective for content creation when you understand audience segmentation to select the most appropriate framework for your specific product.