copywriter-email-sequences

What problem does it solve?

Writes lifecycle, onboarding, transactional, re-engagement, and drip email sequences — the sequence plan (triggers, timing, branching) plus per-email subject, preview, and body copy. Pulled by the copywriter specialist. Trigger examples include onboarding sequence, welcome drip, re-engagement for dormant users, trial-ending sequence, transactional email copy for X, and lifecycle flow design. Do not trigger for cold outbound or prospecting sequences (use sales-cold-outreach), sales follow-up after a booked call (use sales-follow-up-sequence), long-form blog content (use copywriter-long-form), in-product strings (use copywriter-product-microcopy), launch announcement strategy (marketing-launch-plan), or social media posts (social-media-platform-post).

Core Features & Use Cases

• Define concrete entry triggers (e.g., onboarding sequence, user inactivity) and specify timing with offsets (e.g., +0h, +24h, +7d) to shape when each email sends.
• Build branching logic to handle cases like opened-but-didn't-click vs never-opened vs completed-action, determining the next step in the sequence.
• Produce the full per-email content: subject (including A/B variants where relevant), preview text, body copy, a single CTA, and unsubscribe/footer compliance.
• Output a two-layer Markdown plan: a sequence table (step · delay · trigger · goal · branch-out) and per-email blocks with the actual copy, stored under .guild/runs/<run-id>/copy/emails-<slug>.md for traceability.

Quick Start

Provide the onboarding sequence target and ask the AI to generate the full plan and email copy.