Copywriting Analysis & Generation

Analyze website copy and generate scored before/after rewrites in COPY-SUGGESTIONS.md.

Updated Apr 23, 2026
One-click install
npx skills add https://github.com/michigarciadiez-hub/Lizna-ai-marketing-claude --skill copywriting-analysis-generation
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: Copywriting Analysis & Generation
Source: https://github.com/michigarciadiez-hub/Lizna-ai-marketing-claude/tree/main/skills/market-copy
Command: npx skills add https://github.com/michigarciadiez-hub/Lizna-ai-marketing-claude --skill copywriting-analysis-generation

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps you diagnose weak marketing copy on a page and replace it with clearer, more persuasive alternatives tailored to your business and audience.

Core Features & Use Cases

  • Copy discovery & parsing: Fetches a target URL and extracts headlines, body copy, CTAs, navigation/footer text, and meta tags, plus social proof signals.
  • Page-type detection: Identifies whether the page is a homepage, landing page, pricing, about, product, feature, blog, or contact/demo page to prioritize the right messaging elements.
  • Scoring & structured recommendations: Evaluates clarity, persuasion, specificity, emotion, and action, then produces a value-proposition canvas and concrete fixes grounded in copy frameworks.
  • Generation with swipe-file output: Creates headline, subheadline, CTA, and meta description alternatives plus multiple before/after pairs and saves a detailed COPY-SUGGESTIONS.md report.

Quick Start

Use the /market copy skill to analyze the page at https://example.com and generate a COPY-SUGGESTIONS.md file with scored findings and before/after rewritten copy.

Frequently Asked Questions about Copywriting Analysis & Generation

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I run a marketing copy audit on my website pages?

To run a marketing copy audit, provide your target URL to fetch and parse page content. The system detects page type, extracts headlines and CTAs, scores persuasion signals, and outputs a detailed COPY-SUGGESTIONS.md report with before/after rewrites.

What is the best way to optimize landing page headlines and CTAs?

The best way to optimize landing page headlines and CTAs is by evaluating them against a structured rubric for clarity, emotion, and action. The system then generates framework-based copy alternatives and before/after examples tailored to your audience.

Can I generate meta descriptions and alternative copy for a homepage?

Yes, you can generate meta descriptions and alternative copy for homepages. The parser detects the page type, extracts metadata, and produces optimized headline, subheadline, CTA, and meta description alternatives for improved marketing performance.

How do I fix weak website copy with low conversion rates?

You fix weak website copy by analyzing the existing text for missing persuasion signals and specificity. The system scores your copy, builds a value-proposition canvas, and generates concrete rewrites to improve conversion rates.

Does the copy generation tool work for pricing and product feature pages?

Yes, the copy generation tool works for pricing and product feature pages. It identifies the specific page type to prioritize the correct messaging elements, extracting relevant body copy and CTAs to generate targeted before/after rewrites.