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copywriting

Writes conversion-focused marketing copy for homepages, landing pages, pricing pages, and feature pages.

Updated Feb 5, 2026
Search Tags:#landing page#copywriting#conversion#seo#headlines#marketing copy#cta
One-click install
npx skills add https://github.com/binhnndigital/batch-watermark --skill copywriting-binhnndigital
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copywriting
Source: https://github.com/binhnndigital/batch-watermark/tree/main/skills/copywriting
Command: npx skills add https://github.com/binhnndigital/batch-watermark --skill copywriting-binhnndigital

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Writing marketing copy that converts is hard: headlines fall flat, CTAs get ignored, and pages fail to connect features to customer outcomes. This Skill applies proven conversion copywriting frameworks, headline formulas, and page structure patterns to produce clear, persuasive copy for any marketing page. ## Core Features & Use Cases - Page Copy Generation: Writes headlines, subheadlines, CTAs, and section copy for homepages, landing pages, pricing pages, feature pages, and about pages using tested headline formulas. - SEO & Entity Optimization: Integrates keyword placement, entity SEO, internal linking rules, and meta content generation, with project-aware context loading from topical map Excel files. - Structured Page Frameworks: Provides section-by-section guidance (hero, social proof, problem, benefits, objection handling, final CTA) plus CTA copy formulas and style rules. - Use Case: Ask the agent to write a landing page for a new SaaS feature; it gathers audience and offer context, researches competitors, then outputs sectioned copy with headline alternatives and meta descriptions saved as a Markdown file. ## Quick Start Ask the agent to write copy for your landing page, providing the page type, target audience, primary action, and product details.

Frequently Asked Questions about copywriting

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a landing page headline that converts?▼

Use proven headline formulas such as "achieve outcome without pain point" or "turn input into outcome." The headline should state your core value proposition specifically, then pair it with a subheadline that adds specificity in one or two sentences.

What makes CTA button copy effective?▼

Effective CTA copy follows the formula action verb plus what they get, such as "Start Free Trial" or "Get the Complete Checklist." Avoid generic labels like Submit, Sign Up, or Click Here, which communicate effort rather than value.

Can this skill write email or popup copy?▼

No, email copy is handled by the email-sequence skill and popup copy by the popup-cro skill. This skill covers website pages: homepages, landing pages, pricing pages, feature pages, and about pages.

How does the skill handle SEO when writing copy?▼

It places the main keyword in the H1, SEO title, meta description, URL, and opening 10 percent of content at 1-1.5 percent density. It also identifies 3-7 related entities, inserts 3-7 internal links with natural anchor text, and adds 1-2 authoritative external links.

What information should I provide before requesting copy?▼

Provide the page type, the one primary action you want visitors to take, your ideal customer and their objections, your offer and differentiators, and where traffic comes from. The skill asks for these details if they are not supplied.

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