copywriting

Generate multi-format marketing copy drafts from a copy brief.

Updated Apr 21, 2026
One-click install
npx skills add https://github.com/chriswestt/claude-skills --skill copywriting-chriswestt
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: copywriting
Source: https://github.com/chriswestt/claude-skills/tree/main/copywriting
Command: npx skills add https://github.com/chriswestt/claude-skills --skill copywriting-chriswestt

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Automates multi-format marketing copy creation across email, DM, VSL, landing pages, social posts, and ads, saving hours of drafting and ensuring brand-consistent tone.

Core Features & Use Cases

  • Loads and internalizes brand voice from identity docs and style guides
  • Produces copy across formats including email, DM, VSL, landing page, social captions, and ads
  • Pulls copy examples from Supabase to ground messaging in proven patterns
  • Supports a Planner-Generator-Evaluator pipeline to expand briefs and iterate Use case: marketing teams launching a new product or running a campaign can generate an end-to-end set of drafts instantly.

Quick Start

Provide a copy brief (type, audience, offer) and receive a complete, multi-format draft in Chris's voice.

Frequently Asked Questions about copywriting

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I automate multi-format marketing copy creation for a product launch?

Yes, you can generate VSL scripts and landing page copy alongside emails, DMs, social captions, and ads in a single pass. The pipeline processes your brief to output a complete, end-to-end set of multi-format drafts for your campaign.

How does the Planner-Generator-Evaluator pipeline work for copywriting?

The pipeline works by expanding an initial copy brief, generating the multi-format marketing content, and then iterating through evaluation. This process ensures the final copy meets campaign requirements and adheres to your brand voice.

Do I need Supabase to generate brand-consistent marketing copy?

Supabase is used to pull copy examples and ground messaging in proven patterns, ensuring brand-consistent tone. You also need internal identity docs and style guides so the system can load and internalize your brand voice before generating drafts.

Can I generate social media captions and email drafts from a single brief?

Yes, you can generate social captions, email drafts, DMs, and VSL scripts simultaneously from a single brief. Providing the copy type, audience, and offer allows the system to output a complete multi-format draft set instantly.

What is the best way to maintain brand voice across different ad formats?

The best way to maintain brand voice across ad formats is loading identity docs and style guides to internalize tone, while pulling Supabase copy examples to ground messaging. This ensures all generated ads and social captions remain brand-consistent.