What problem does it solve?
Marketing teams need copy that is clear, compelling, and conversion-focused across multiple pages. This Skill provides a structured approach to writing, rewriting, or improving marketing copy for homepages, landing pages, pricing pages, feature pages, and product pages, while ensuring the voice stays customer-centric and aligned with brand guidelines.
Core Features & Use Cases
- Customer-centric mandate: Write copy from the user's perspective, answer So What? (why it matters), Gain Factor (what the user gains), and Altruism (problem-solving clarity).
- Context-aware prompts & brand guidance: Leverage product-marketing context when available and maintain alignment with brand voice and target audience.
- Page structure templates: Provide headline, subheadline, CTAs, and section layouts, including references to frameworks like copy-frameworks.md and natural-transitions.md.
- Quality & editing workflow: Facilitate handoff to copy-editing for polishing and consistency.
Quick Start
Draft a homepage hero with a clear headline, supporting subheadline, and CTA that reflects the primary value and target audience.