copywriting

Start by defining one primary CTA, your target audience, and their awareness level before writing. This Skill enforces that workflow: it gathers context, locks a copy brief with your confirmation, then produces outcome-focused headlines, benefit-driven sections, and testable CTA alternatives.

Apply claim discipline: never fabricate statistics, testimonials, or guarantees, and mark missing proof with clear placeholders. This Skill hard-codes no-fabrication rules and requires all assumptions to be documented explicitly before copy is delivered.

You need the page type and primary CTA, target audience and their objections, the offer's key differentiator and proof points, plus traffic source and visitor awareness level. The Skill asks for all of these in its mandatory context-gathering phase.

Yes, copy should adapt to whether visitors are unaware, problem-aware, solution-aware, or product-aware. This Skill captures awareness level during context gathering and lists it as an explicit assumption in the copy brief before writing.

AI copy depends entirely on the quality of the brief; without real proof points it can only use placeholders, not invent testimonials or data. Output still requires human review, brand voice editing, and A/B testing before publication.