copywriting

Drafts and revises evidence-based German website copy for landing pages, pricing, and product pages.

73|4|Updated Aug 7, 2026
One-click install
npx skills add https://github.com/LOGIN-TB/claude-skills --skill copywriting-login-tb
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: copywriting
Source: https://github.com/LOGIN-TB/claude-skills/tree/main/skills/copywriting
Command: npx skills add https://github.com/LOGIN-TB/claude-skills --skill copywriting-login-tb

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Website copy often contains invented claims, manipulative urgency, or vague marketing language that erodes trust and creates legal risk. This Skill produces clear, verifiable website texts where every significant claim is tracked, sourced, and qualified instead of exaggerated. ## Core Features & Use Cases - Claim Ledger: Maintains a statement table with evidence class, source, scope, and status so no fabricated features, prices, testimonials, or guarantees slip into the copy. - Page-Type Guidance: Provides dedicated structures for homepages, landing pages, pricing pages, product pages, about pages, and comparison pages, chosen by reader decision path rather than a universal formula. - DACH Localization: Handles German-language specifics including Sie/Du consistency, EUR net/gross pricing, date formats, and flags legal review needs for Germany, Austria, and Switzerland separately. - Use Case: Ask it to rewrite a landing page for a SaaS product; it will confirm audience and sources, draft sectioned copy with honest CTAs, annotate uncertain claims, and mark legal or accessibility review points before any publication. ## Quick Start Use the copywriting skill to draft a German landing page for my project management tool targeting small agencies, based on the product facts I provide.

Frequently Asked Questions about copywriting

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write landing page copy without inventing claims?

This Skill maintains a claim ledger where every significant statement gets an evidence class, source, scope, and status. Unverified claims are omitted, marked as placeholders, or flagged for validation instead of being exaggerated into facts.

How to localize website copy for the German market?

The Skill treats Germany as the explicit default for German-language briefs and handles Austria and Switzerland separately. It manages Sie/Du consistency, EUR net versus gross pricing, unambiguous date formats, and flags legal review needs without giving legal advice.

What page types does this copywriting skill support?

It covers homepages, landing pages, pricing pages, product and feature pages, about pages, and comparison pages. Each type has dedicated guidance, such as billing periods and cancellation terms for pricing pages or dated volatile facts for comparisons.

Can the skill publish copy directly to my CMS?

No. The default output is a draft in chat, and any file, CMS, tracking, or publishing action requires separate explicit approval followed by verification. This boundary is stated in the output as a release limit.

Does it prevent manipulative marketing patterns?

Yes. It explicitly prohibits false urgency, fabricated social proof, hidden conditions, guilt-tripping, and obstructed cancellation. Testimonials, logos, and customer counts require verified rights, sources, dates, and counting methods.