copywriting

Start by defining the audience, primary action, and available proof points, then structure the page with a clear hero, problem, solution, benefits, and CTA. This Skill applies proven hook formulas and BOFU principles while requiring all claims to be evidence-backed.

Use tested hook structures such as observation plus stat plus promise, social proof openings, or contrarian challenges, chosen to fit the audience and evidence. The Skill generates three headline options with rationale for each rather than a single guess.

Yes, when constrained by evidence discipline. This Skill classifies claims as FACT, OBSERVATION, INFERENCE, or HYPOTHESIS and flags missing proof instead of inventing customer results, revenue figures, or conversion rates.

Avoid vague buzzwords like streamline, optimize, innovative, game-changing, cutting-edge, seamless, leverage, and best-in-class. Replace them with precise, supportable language that describes concrete benefits and verified proof.

Weak conversions can originate in the offer, audience targeting, positioning, traffic quality, product experience, or sales process rather than the copy itself. The Skill checks strategic diagnosis first and surfaces non-copy root causes instead of endlessly rewriting.