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copywriting-squad-claude-hopkins

Audits marketing copy using Claude Hopkins' scientific advertising principles and generates A/B test plans with metrics.

Updated May 6, 2025

Search Tags:#copywriting #conversion optimization #ab testing #scientific advertising #headline audit #reason-why #salesmanship test

Ready to run

npx skills add https://github.com/rodrigo-altissimo/qiartificial --skill copywriting-squad-claude-hopkins

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: copywriting-squad-claude-hopkins
Source: https://github.com/rodrigo-altissimo/qiartificial/tree/main/.claude/skills/copywriting-squad/claude-hopkins
Command: npx skills add https://github.com/rodrigo-altissimo/qiartificial --skill copywriting-squad-claude-hopkins

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps you diagnose weak marketing copy that fails to convert by applying Claude Hopkins’ scientific advertising principles to every claim, headline, and offer.

Core Features & Use Cases

Scientific copy audit: Critiques headline, lead, body, offer, and CTA for specificity, salesmanship, and reason-why structure.
Conversion-focused diagnostics: Flags vague superlatives, untestable assertions, entertainment-first writing, and missing “salesman test” elements.
Testing & optimization planning: Creates A/B test and campaign test plans (variables, controls, success metrics) so improvements are measurable.
Framework-based rewrites: Applies reason-why, specificity, headline selection, sampling strategy, and salesmanship checks to strengthen performance.

Quick Start

Ask for an audit by saying: "Audit my landing page copy with Claude Hopkins, identify vague claims, run a headline audit, and propose an A/B test plan for the best next change."

Frequently Asked Questions about copywriting-squad-claude-hopkins

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I audit marketing copy for missing reason-why structure and vague claims?▼

To audit marketing copy for vague claims, you enforce a scientific advertising framework that critiques headlines, body text, and offers for specificity and reason-why structure. This diagnostic process flags untestable assertions and entertainment-first writing to ensure your copy passes a strict salesmanship test.

What is a scientific copy audit and when do I need it for conversion optimization?▼

A scientific copy audit is a data-first evaluation that maps your marketing claims to proven advertising heuristics to increase sales outcomes. You need this conversion optimization process when your landing pages fail to convert due to weak headlines, missing specificity, or untestable offers.

How do I create an A/B test plan for headline selection and conversion tracking?▼

You create an A/B test plan by identifying specific copy variables, establishing a control version, and defining clear success metrics. This testing and optimization planning ensures that headline selection and copy rewrites are measurable, allowing you to validate conversion improvements through structured campaign testing.

Can I use this approach to review both the lead and the call-to-action in my sales copy?▼

Yes, you can review the lead and call-to-action by applying a comprehensive copy audit that evaluates every component for salesmanship and specificity. This approach diagnoses the entire sales funnel copy, from headline to offer, generating actionable rewrite guidance for each section.

What is the best way to fix untestable assertions in my landing page copy?▼

The best way to fix untestable assertions is to apply framework-based rewrites that enforce specificity and reason-why logic. By replacing vague superlatives with concrete claims and running a salesmanship test, you transform weak copy into a measurable, conversion-focused asset.

Why does my marketing copy fail the salesmanship test?▼

Marketing copy fails the salesmanship test when it prioritizes entertainment over specific, reason-why driven claims. A scientific copy audit identifies these gaps by mapping your copy against strict advertising heuristics, flagging missing specificity and untestable assertions that prevent conversion.