copywriting

Write and edit persuasive marketing copy using structured frameworks and dual-mode workflows.

Updated Sep 10, 2025
One-click install
npx skills add https://github.com/tillysoso/mv1 --skill copywriting-tillysoso
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: copywriting
Source: https://github.com/tillysoso/mv1/tree/main/.claude/skills/copywriting
Command: npx skills add https://github.com/tillysoso/mv1 --skill copywriting-tillysoso

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Writes and edits product and marketing copy using persuasion frameworks, and removes AI writing patterns. Writing mode gathers context, locks a brief, discovers brand voice, selects a framework, and outputs 2-3 alternatives. Editing mode audits against persuasion frameworks, strips AI-isms, runs seven sweeps, and outputs a before/after diff. Use when writing landing pages, hero copy, CTAs, product descriptions, onboarding strings, or email subjects. Also use when reviewing copy, "this is a bad sell", "write copy for", "rewrite from first principles", "use Simon Sinek", "show don't tell", "make this shorter", "fix the copy", "write a headline", "improve the CTA", "edit existing copy", "remove AI-isms", "clean up AI writing", "make this sound less like AI", "flag AI patterns", or "scan for AI tells".

Core Features & Use Cases

  • Two modes: Write (new copy from scratch) and Edit (audit and rewrite existing copy).
  • Reference-driven workflow: loads guidelines, seven sweeps, and audit checklists to enforce brand voice and persuasion mechanics.
  • Flexible application: ideal for landing pages, hero sections, CTAs, product descriptions, onboarding copy, and email subject lines.
  • Brand-voice discovery and framework selection to tailor output to audience and context.
  • Outputs 2–3 alternatives and provides a recommended option with rationale.

Quick Start

Provide 2–3 distinct copy options for a landing page and identify the recommended one with a brief rationale.

Frequently Asked Questions about copywriting

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write landing page copy that converts?

To write landing page copy that converts, use structured persuasion frameworks to gather context, lock a brief, and discover your brand voice. This process outputs 2-3 tailored alternative options for hero sections, CTAs, and onboarding strings.

How do I remove AI writing patterns from my marketing copy?

To remove AI writing patterns from marketing copy, use an editing mode that audits text against persuasion frameworks and strips AI-isms. It runs seven sweeps to flag AI tells and outputs a before/after diff for clean, human-like brand voice.

What is the best way to edit existing product descriptions for better persuasion?

The best way to edit existing product descriptions for persuasion is to audit them against established frameworks and run targeted sweeps. This rewrites copy from first principles, ensuring the final text aligns with your brand voice and avoids bad sells.

Can I generate multiple email subject line alternatives using persuasion frameworks?

Yes, you can generate 2-3 email subject line alternatives using persuasion frameworks. The workflow selects an appropriate framework based on your brand voice discovery and outputs multiple options with a recommended choice and rationale.