What problem does it solve?
Writes and edits product and marketing copy using persuasion frameworks, and removes AI writing patterns. Writing mode gathers context, locks a brief, discovers brand voice, selects a framework, and outputs 2-3 alternatives. Editing mode audits against persuasion frameworks, strips AI-isms, runs seven sweeps, and outputs a before/after diff. Use when writing landing pages, hero copy, CTAs, product descriptions, onboarding strings, or email subjects. Also use when reviewing copy, "this is a bad sell", "write copy for", "rewrite from first principles", "use Simon Sinek", "show don't tell", "make this shorter", "fix the copy", "write a headline", "improve the CTA", "edit existing copy", "remove AI-isms", "clean up AI writing", "make this sound less like AI", "flag AI patterns", or "scan for AI tells".
Core Features & Use Cases
- Two modes: Write (new copy from scratch) and Edit (audit and rewrite existing copy).
- Reference-driven workflow: loads guidelines, seven sweeps, and audit checklists to enforce brand voice and persuasion mechanics.
- Flexible application: ideal for landing pages, hero sections, CTAs, product descriptions, onboarding copy, and email subject lines.
- Brand-voice discovery and framework selection to tailor output to audience and context.
- Outputs 2–3 alternatives and provides a recommended option with rationale.
Quick Start
Provide 2–3 distinct copy options for a landing page and identify the recommended one with a brief rationale.