What problem does it solve?
Marketing teams often publish unclear, uninspiring page copy that fails to guide visitors toward the desired action, so this skill keeps every hero headline, benefit paragraph, and CTA grounded in conversion-focused clarity while leveraging any existing product marketing context.
Core Features & Use Cases
- Context-aware briefing: Always read
.agents/product-marketing-context.md (or .claude/product-marketing-context.md in legacy setups) before asking questions, so you can tailor messaging without recreating existing positioning.
- Principles-driven copy: Apply clarity-over-cleverness, benefits-over-features, specificity-over-vagueness, and the Quick Quality Check to eliminate jargon, passive constructions, and weak buzzwords that dilute trust.
- Structured page frameworks: Craft sections for hero, social proof, problem, solution, how it works, objection handling, and final CTA, while leaning on
references/copy-frameworks.md and references/natural-transitions.md for headline formulas, transition phrases, and CTA recipes.
Quick Start
Ask for the page purpose, audience, product story, and desired CTA, then draft the hero, supporting sections, and action buttons using the reference frameworks.