copywriting

Generate marketing copy using AIDA, PAS, and other frameworks.

Updated Aug 27, 2026
One-click install
npx skills add https://github.com/walcon/opencode-example --skill copywriting-walcon
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: copywriting
Source: https://github.com/walcon/opencode-example/tree/main/.opencode/skills/copywriting
Command: npx skills add https://github.com/walcon/opencode-example --skill copywriting-walcon

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps marketers write high-converting copy quickly by applying proven frameworks (PAS, AIDA, BAB, FAB, 4Ps, SCQA). It reduces time spent on drafting, ensures structure, and enforces quality through a built-in validation workflow.

Core Features & Use Cases

  • Framework-based copy: Generate headlines, ads, emails, landing pages using frameworks like PAS, AIDA, BAB, FAB, 4Ps, SCQA.
  • Quality validation: Use the included validation script to score copy against the 4U's and 4Cs quality criteria.
  • Workflow guidance: Choose appropriate workflows (Headline, Long-Form, Positioning) to structure outputs.
  • Use Case: Produce a 3-line social post and a longer sales page, then certify quality with the validation tool.

Quick Start

Run: Start by validating a sample headline: npx tsx scripts/validate-copy.ts "Double your leads in 7 days" and iterate with the Headline Workflow for best results.

Frequently Asked Questions about copywriting

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write marketing copy that converts using proven frameworks?

Use structured frameworks like AIDA, PAS, BAB, FAB, 4Ps, and SCQA to generate high-converting copy. This Skill applies these frameworks across headlines, ads, emails, landing pages, and social posts, enforcing quality checks through the 4U scoring system to ensure your copy meets conversion standards.

What's the best way to validate copy quality before publishing?

Run the included validation script to score copy against the 4U's and 4Cs quality criteria. The script identifies red flags and assigns quality scores, helping you iterate on headlines, ad copy, and longer content before deployment.

Can I use these copywriting frameworks for both short-form and long-form content?

Yes. The Skill supports multiple workflow types—Headline, Long-Form, and Positioning—for B2B and consumer campaigns. Choose the workflow that matches your content type, then apply the appropriate framework to generate and refine copy across formats.

How do I get started writing better headlines and product descriptions fast?

Start by validating a sample headline using the validation script, then select a workflow (Headline or Long-Form) that matches your task. The Skill guides you through framework application and quality checks to produce conversion-focused copy quickly.

What quality criteria does this tool use to evaluate copy?

The Skill enforces the 4U's (Urgent, Useful, Ultra-specific, Unique) and 4Cs criteria, plus techniques like Visualize, Falsify, and Unique checks. It also detects common persuasion gaps and structural weaknesses to help refine messaging for better results.

Does this work for brand positioning and longer sales pages, or just ads?

It covers both. The Skill includes workflows for headlines, ads, emails, product descriptions, landing pages, social posts, and brand positioning. Use the Long-Form workflow and positioning frameworks (StoryBrand, SCQA) for comprehensive sales narratives and positioning statements.