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Yvesdefaria
YvesdefariaCOMMUNITY
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copywriting

Writes and rewrites conversion-focused marketing copy for web pages using structured frameworks.

Updated Aug 3, 2026
Search Tags:#landing page#value proposition#copywriting#conversion#marketing copy#cta#headline
One-click install
npx skills add https://github.com/Yvesdefaria/GymLab --skill copywriting-yvesdefaria
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copywriting
Source: https://github.com/Yvesdefaria/GymLab/tree/main/.opencode/skills/marketingskills/skills/copywriting
Command: npx skills add https://github.com/Yvesdefaria/GymLab --skill copywriting-yvesdefaria

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Writing persuasive website copy is hard: headlines end up vague, CTAs are weak, and pages read as feature lists instead of persuasive narratives. This Skill provides a structured conversion copywriting workflow that produces clear, specific, action-oriented copy for any marketing page. ## Core Features & Use Cases - Full Page Copywriting: Generates section-by-section copy (headline, subheadline, CTA, social proof, benefits, FAQ, final CTA) for homepages, landing pages, pricing pages, feature pages, and about pages. - Headline & CTA Improvement: Rewrites weak headlines using proven formulas and replaces generic CTAs like "Learn More" with action-oriented alternatives, each with rationale. - Message-Market Fit Tools: Applies the "Now you can" test, the Human Action Model, and the Perception Gap framework to validate clarity and segment messaging by audience risk tolerance. - Use Case: Ask it to write homepage copy for a SaaS onboarding tool, and it will produce a complete page draft with 2-3 headline alternatives, annotations explaining each choice, and SEO meta content. ## Quick Start Ask the assistant to write homepage copy for your product, including your target audience, main differentiator, and the primary action you want visitors to take.

Frequently Asked Questions about copywriting

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a homepage headline that converts?▼

Use a proven formula such as "{Achieve outcome} without {pain point}" or "The {category} for {audience}", then validate it with the "Now you can" test. The headline must name a concrete new ability, stay specific, and use customer language rather than company jargon.

How to write better CTA button copy for a landing page?▼

Replace weak CTAs like "Submit" or "Learn More" with the formula: action verb plus what they get plus an optional qualifier. Examples include "Start My Free Trial" or "Get the Complete Checklist", which tell visitors exactly what happens when they click.

What sections should a landing page include?▼

A strong landing page includes a hero with clear value proposition, social proof bar, problem section, how-it-works steps, 2-3 key benefits, testimonials, objection handling or FAQ, and a final CTA with risk reversal. This structure tells a persuasive story instead of listing features.

Can this skill write email sequences or popup copy?▼

No, this skill covers website page copy only. For email sequences and drip campaigns it defers to the emails skill, and for popup or modal copy it defers to the popups skill, keeping each discipline's conventions separate.

How do I write copy for both startups and enterprise audiences?▼

Apply the Perception Gap framework: the same benefit reads differently by risk tolerance, so segment the traffic and swap the value proposition. Give startups speed and no-sales-call framing, and give enterprise buyers security, SLAs, and reliability framing rather than one averaged message.

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