What problem does it solve?
Two customers generating the same revenue can have wildly different costs to serve — one orders in bulk online, the other calls support daily. Cost-to-serve reveals these hidden cost drivers, enabling service-tier design that aligns service levels with customer profitability.
Core Features & Use Cases
- Identify cost-driving activities: order processing, support, returns, payment processing, delivery
- Assign activity costs (from ABC model): cost per ticket, cost per order, cost per return
- Measure activity consumption per entity: how many tickets, orders, returns?
- Calculate cost-to-serve: sum of (activity consumption × activity cost)
- Compare cost-to-serve % of revenue across entities
- Identify service tiers:
- Premium (high revenue, low cost-to-serve): VIP service
- Standard (moderate both): self-service + standard support
- Economy (low revenue, high cost-to-serve): automated only
- Calculate profit improvement potential from tier reclassification
Quick Start
Provide input: "Provide service activity data and ABC costs to generate a per-entity cost-to-serve model with tier recommendations."