Create Opportunities

To extract customer opportunities from user research data, analyze interview snapshots and synthesis documents to identify customer needs, pain points, and desires, then structure them into opportunity statements.

An Opportunity Solution Tree is a hierarchical framework in product discovery that maps customer opportunities to potential solutions, visualizing relationships to systematically identify and validate customer problems before solution ideation.

You prioritize customer needs by assessing extracted opportunity statements against strategic criteria within the Opportunity Solution Tree framework, guiding product managers to identify the most critical problems worth solving.

Yes, this applies directly to product discovery phases for identifying and validating customer problems before solution ideation, transforming raw interview notes and synthesis documents into structured opportunities.

The best way to map customer needs to opportunities is by processing interview snapshots and synthesis documents to generate structured opportunity statements, organizing them hierarchically to visualize relationships and potential solutions.

Yes, you need raw research data such as interview snapshots and synthesis documents to accurately identify customer pain points, desires, and needs, which are then structured into opportunity statements for prioritization.