creative-strategy-engine

Map Pain/Desire and Persona intersections to define messaging angles across five awareness stages.

147|27|Updated Mar 17, 2026
One-click install
npx skills add https://github.com/motion-team/creative-strategy-skills --skill creative-strategy-engine
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: creative-strategy-engine
Source: https://github.com/motion-team/creative-strategy-skills/tree/main/creative-strategy-engine
Command: npx skills add https://github.com/motion-team/creative-strategy-skills --skill creative-strategy-engine

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Strategic framework for mapping pain/persona intersections and messaging angles. Defines the structure for organizing creative strategy, not the tactics for execution. Use this when planning an organizational or systematic approach to creative strategy, or when a user provides a product and wants to define messaging angles, write strategic hooks, or execute ads in visual formats defined by awareness and decision stages.

Core Features & Use Cases

  • Map Pain/Desire × Persona intersections to define messaging angles
  • Align messaging across 5 awareness stages (Unaware → Most Aware)
  • Organize strategic landscape before hooks, mechanics, or visuals
  • Provide a structured blueprint for execution tools (Hook Writing, Script Writing)

Quick Start

Provide a brand context and I will generate the Pain/Desire × Persona matrix and aligned messaging angles across awareness stages.

Frequently Asked Questions about creative-strategy-engine

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I map customer pain points to personas for campaign planning?

Map customer pain points to personas by linking Pain/Desire intersections with specific Personas to define targeted messaging angles. This strategic framework organizes your creative strategy landscape across five awareness stages before executing hooks or visuals.

What is a pain persona matrix and how does it define messaging angles?

A pain persona matrix is a strategic framework that links Pain/Desire intersections with Personas to define precise messaging angles. It structures your creative strategy by aligning anchors, personas, and awareness stages for full funnel coverage.

How do I align messaging angles across different awareness stages?

Align messaging angles across awareness stages by mapping strategic landscapes from Unaware to Most Aware. This process ensures full funnel coverage by defining specific messaging angles and execution plans tailored to each of the five awareness stages.

Can I use this strategic framework to plan hooks and visual ad formats?

Yes, you can use this strategic framework to plan hooks and visual ad formats. It organizes the strategic landscape before execution, providing a structured blueprint that defines messaging angles and optional resources specifically for hook writing and visual formats.

What's the best way to structure creative strategy before writing ad scripts?

Structure creative strategy before writing ad scripts by mapping Pain/Desire and Persona intersections to define messaging angles. This framework provides a structured blueprint that organizes the strategic landscape, serving as the foundation for downstream execution tools like script writing.

Do I need a defined brand context to generate a messaging framework?

Yes, you need a defined brand context to generate a messaging framework. Providing brand context allows the framework to output the Pain/Desire and Persona matrix, defining messaging angles and execution plans across the five awareness stages.