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crisis-communication

Classify crisis severity and plan stakeholder communication timelines.

3|2|Updated Mar 14, 2026
Search Tags:#incident response#crisis communication#public relations#reputation management#media relations#brand safety
One-click install
npx skills add https://github.com/brainbytes-dev/everything-claude-marketing --skill crisis-communication-brainbytes-dev
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: crisis-communication
Source: https://github.com/brainbytes-dev/everything-claude-marketing/tree/main/skills/pr/crisis-communication
Command: npx skills add https://github.com/brainbytes-dev/everything-claude-marketing --skill crisis-communication-brainbytes-dev

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill provides a structured framework and actionable guidance for managing public relations crises, mitigating reputational damage, and ensuring clear, consistent communication during sensitive incidents.

Core Features & Use Cases

  • Incident Assessment: Classifies crises by severity (Level 1-3) to determine appropriate response urgency and ownership.
  • Response Planning: Outlines step-by-step timelines for initial response, ongoing communication, and post-crisis review.
  • Communication Templates: Offers pre-written holding statements and guidelines for stakeholder communication (internal, media, customers, regulators).
  • Spokesperson Guidance: Details selection criteria and preparation for spokespersons, including Q&A and bridge phrases.
  • Use Case: A major product outage occurs, impacting thousands of users. This Skill helps the team quickly assess the situation, draft an initial holding statement, communicate updates to customers, and prepare the CEO for potential media inquiries.

Quick Start

Activate the crisis-communication skill to manage a sudden negative press event.

Frequently Asked Questions about crisis-communication

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I manage crisis communication during a major brand incident or data breach?▼

Crisis communication management uses a structured framework to classify incident severity, determine response urgency, and guide stakeholder communication order during data breaches or executive misconduct. It provides tactical execution steps for initial response and ongoing updates.

What's the best way to prepare a spokesperson for media relations during a PR crisis?▼

Spokesperson preparation for media relations involves selecting appropriate representatives and equipping them with prepared Q&A responses and bridge phrases. This ensures consistent messaging and confident delivery during sensitive reputation-threatening public inquiries.

How do I classify the severity of a public relations incident to determine response ownership?▼

PR incident severity classification uses a Level 1-3 framework to categorize threats ranging from minor social media incidents to major data breaches. This severity level determines appropriate response urgency and assigns ownership for tactical execution.

Can I use pre-written holding statements for stakeholder communication during a product outage?▼

Pre-written holding statements are provided for stakeholder communication during product outages, covering internal teams, media, customers, and regulators. These templates ensure immediate, consistent messaging while detailed response plans are being developed.

What should the response timeline look like for initial response and post-crisis review?▼

The response timeline outlines step-by-step actions for initial response, ongoing communication updates, and post-crisis review. This structured sequence ensures timely stakeholder notification and systematic reputation management throughout the incident lifecycle.

When do I need a formal crisis communication framework versus handling negative press informally?▼

A formal crisis communication framework is needed when incidents threaten brand safety or reputation, requiring severity classification and coordinated stakeholder messaging. Minor social media incidents may need informal handling, while data breaches and executive misconduct demand structured response planning.

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