cro-audit

Audit web project messaging, trust signals, and CTAs for conversion blockers.

Updated Aug 27, 2026
One-click install
npx skills add https://github.com/120ventures/claude-skills --skill cro-audit-120ventures
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: cro-audit
Source: https://github.com/120ventures/claude-skills/tree/main/cro-audit
Command: npx skills add https://github.com/120ventures/claude-skills --skill cro-audit-120ventures

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

CRO Audit identifies blockers in conversion flows, helping teams improve messaging, trust signals, and CTAs to increase conversions.

Core Features & Use Cases

  • Evaluates above-the-fold clarity, value proposition, and trust signals
  • Assesses risk reversal, proof hierarchy, and CTA cadence across pages
  • Provides prioritized fixes with concrete, implementable recommendations

Quick Start

Run /cro-audit in Claude Code to start the audit.

Frequently Asked Questions about cro-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
What is a conversion rate optimization audit and what does it check?

A conversion rate optimization audit evaluates messaging clarity, trust signals, and CTA cadence across web pages to identify conversion blockers. It analyzes above-the-fold clarity, risk reversal, and proof hierarchy to provide prioritized fixes.

How do I audit my landing page for conversion blockers?

To audit landing page conversion blockers, evaluate above-the-fold clarity, value proposition, and CTA cadence. Assess trust signals and risk reversal to identify improvement opportunities, then implement prioritized fixes for messaging and proof hierarchy.

Can I run a CRO audit on checkout flows and product pages?

Yes, you can run a CRO audit on checkout flows and product pages. The audit evaluates messaging clarity, risk reversal, proof hierarchy, and CTA cadence across these specific web project flows to identify blockers and improvement opportunities.

Do I need external analytics data to audit conversion effectiveness?

No, you do not need external analytics data to audit conversion effectiveness. The audit enforces structured checks aligned to CRO principles without external data, evaluating messaging clarity, trust signals, and CTAs to output prioritized issues.

What's the best way to improve CTA cadence and trust signals for conversions?

The best way to improve CTA cadence and trust signals is through a structured audit assessing proof hierarchy and risk reversal. This identifies specific blockers in messaging clarity and outputs concrete, prioritized fixes for implementation.

Why does my landing page have low conversions despite clear messaging?

Low conversions despite clear messaging often indicate weak trust signals, poor proof hierarchy, or inadequate risk reversal. A CRO audit evaluates these elements alongside CTA cadence to identify hidden blockers and provide prioritized fixes.