cro-auditor

Audit landing pages and funnels using the LIFT heuristic with prioritized A/B test plans.

97|18|Updated Feb 9, 2026
One-click install
npx skills add https://github.com/thatrebeccarae/claude-marketing --skill cro-auditor-thatrebeccarae
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: cro-auditor
Source: https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/cro-auditor
Command: npx skills add https://github.com/thatrebeccarae/claude-marketing --skill cro-auditor-thatrebeccarae

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Conversion rate optimization is disrupted by hidden friction across landing pages, signup flows, checkout funnels, and CTAs; CRO Auditor helps identify and diagnose these issues to improve conversion rates.

Core Features & Use Cases

  • Heuristic evaluation using the LIFT model to score value proposition, relevance, clarity, urgency, anxiety, and distraction.
  • Page-level audit checklists for above-the-fold content, primary CTAs, social proof, forms, and friction indicators, with prioritized fixes.
  • ICE/PIE-based prioritization and actionable A/B test plans to drive measurable improvements across marketing funnels.
  • Real-world use cases include landing page audits, signup flow improvements, checkout optimization, and CTA experimentation.

Quick Start

Provide a landing page URL or funnel description and obtain an end-to-end CRO audit with prioritized recommendations.

Frequently Asked Questions about cro-auditor

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I run a conversion rate optimization audit on a landing page?

A landing page audit evaluates above-the-fold content, primary CTAs, social proof, and forms to identify friction indicators. Using the LIFT heuristic, it scores value proposition, relevance, clarity, urgency, anxiety, and distraction, delivering prioritized fixes to improve conversion rates.

What is the LIFT model for heuristic evaluation in CRO?

Funnel analysis identifies friction across signup flows and checkout experiences by evaluating above-the-fold content, CTAs, social proof, and forms. Applying the LIFT heuristic and ICE/PIE prioritization outputs actionable A/B test plans to drive measurable conversion improvements.

How do I prioritize A/B tests for checkout optimization?

Yes, CTA experimentation is supported through structured A/B test plans. The audit evaluates primary calls-to-action for clarity and distraction, then applies ICE/PIE prioritization to recommend specific CTA tests that drive measurable conversion rate improvements.

Can I use this CRO auditor for signup flow improvements?

This CRO auditor handles checkout optimization, signup flow improvements, landing page audits, and CTA experimentation across paid and organic marketing channels. It applies the LIFT heuristic and ICE/PIE prioritization to any marketing funnel experiencing conversion friction.

What's the best way to diagnose funnel friction in checkout experiences?

CRO audits identify hidden friction across landing pages, signup flows, checkout funnels, and CTAs. By applying the LIFT heuristic evaluation model and ICE/PIE prioritization, the audit outputs actionable fixes and A/B test plans to resolve friction and boost conversion rates.

Does this conversion rate audit work for both paid and organic channels?

No dependencies are required to start the CRO audit. You only need to provide a landing page URL or a funnel description to obtain an end-to-end audit using the LIFT heuristic, ICE/PIE prioritization, and a structured A/B test plan.