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cro

Audit websites and landing pages for conversion bottlenecks and optimization opportunities.

2|Updated Apr 9, 2026
Search Tags:#audit#conversion#hypothesis#proof#experiments#objections#funnel-analysis
One-click install
npx skills add https://github.com/fernando-bertholdo/4-successful-AI-life --skill cro-fernando-bertholdo
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: cro
Source: https://github.com/fernando-bertholdo/4-successful-AI-life/tree/main/plugins/ui-excellence/skills/audit/cro
Command: npx skills add https://github.com/fernando-bertholdo/4-successful-AI-life --skill cro-fernando-bertholdo

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

CRO audits identify conversion bottlenecks, user objections, and evidence-based optimization opportunities to improve performance across pages.

Core Features & Use Cases

  • Systematic funnel mapping, O/CO analysis, and ICE scoring to diagnose issues.
  • Hypothesis design and test planning aligned with CRE methodology.
  • Use cases include landing page audits, checkout optimization, objection mining, proof asset audits, and persuasion asset optimization.

Quick Start

Run a structured CRO audit on the target page to identify bottlenecks, map the funnel, and populate an O/CO table with hypotheses.

Frequently Asked Questions about cro

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I run a conversion rate optimization audit on a landing page?▼

Run a conversion rate optimization audit by mapping the page funnel, performing an O/CO analysis to identify objections, and designing testable hypotheses scored with the ICE framework to document evidence-based learnings.

What is O/CO analysis in funnel analysis?▼

O/CO analysis in funnel analysis identifies objections and counter-objections across web pages. It systematically maps user friction points to design hypotheses, enabling structured conversion bottleneck diagnosis and evidence-led optimization.

Can I use this CRO audit methodology for B2B checkout and onboarding flows?▼

Yes, this CRO audit methodology applies to B2B and B2C checkout funnels, onboarding flows, and pricing pages. It systematically maps conversion bottlenecks and mines objections across diverse digital environments.

How do I prioritize A/B testing hypotheses using ICE scoring?▼

Prioritize A/B testing hypotheses using ICE scoring by evaluating each proposed experiment for Impact, Confidence, and Ease. This structured approach ranks optimization opportunities to guide test planning and conversion improvements.

What's the best way to identify conversion bottlenecks on a pricing page?▼

The best way to identify conversion bottlenecks on a pricing page is through systematic funnel mapping and objection mining. This process highlights user friction and reveals opportunities for proof asset optimization.

Why does my landing page convert poorly despite high traffic?▼

Landing pages convert poorly due to unaddressed user objections and weak proof assets. An evidence-led audit maps the funnel to locate specific conversion bottlenecks and design targeted optimization hypotheses.

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