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Run a structured CRO audit covering value proposition clarity, headline effectiveness, CTA placement and copy, visual hierarchy, trust signals, objection handling, and friction points. Check message match between your traffic source and the page, then prioritize fixes as quick wins versus high-impact changes.

Clarify plan comparison, add a recommended plan indicator, and reduce 'which plan is right for me' anxiety with feature differentiation and social proof near pricing. Test plan names, annual toggles, anchoring order, and visual highlighting of the target tier.

Cut fields to the minimum needed, since each added field reduces completion rates, and start with easy fields like email before sensitive ones like phone. Use visible labels, inline validation, specific error messages, and a value-driven submit button such as 'Get My Free Quote'.

Compare the new page against the CRO framework to find regressions: lost trust signals, weaker value proposition, changed CTA hierarchy, added friction, or broken message match with traffic sources. Revert high-risk changes first and A/B test the rest rather than assuming the new design is better.

Apply obvious fixes like unclear CTAs or missing trust signals directly, but treat larger changes such as headline rewrites, pricing presentation, or page length as hypotheses to test. Recommendations are organized into quick wins to implement now and test ideas requiring validation.