cro-testing

Generate and prioritize A/B test hypotheses using the ICE framework.

Updated Mar 1, 2026
One-click install
npx skills add https://github.com/valentinyeo/claude-cro --skill cro-testing
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: cro-testing
Source: https://github.com/valentinyeo/claude-cro/tree/main/skills/cro-testing
Command: npx skills add https://github.com/valentinyeo/claude-cro --skill cro-testing

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps you identify and prioritize A/B testing opportunities for your website to improve conversion rates, turning data-driven insights into actionable experiments.

Core Features & Use Cases

  • Hypothesis Generation: Creates specific, measurable, and actionable A/B test hypotheses based on CRO best practices.
  • ICE Scoring: Ranks hypotheses using the Impact, Confidence, and Ease framework to focus on high-ROI tests.
  • Test Briefs: Generates detailed test briefs for easy implementation by development or testing teams.
  • Use Case: After an audit, you want to test new CTA button copy. This Skill will generate several variations, score them by ICE, and provide a full brief for the top-ranked test.

Quick Start

Use the cro-testing skill to generate A/B test hypotheses for https://example.com.

Frequently Asked Questions about cro-testing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I generate A/B test hypotheses for website conversion rate optimization?

You can generate A/B test hypotheses for conversion rate optimization by analyzing web pages against CRO best practices. This process creates specific, measurable testing opportunities and structured hypothesis formats to guide your experiments.

How do I prioritize A/B tests using the ICE framework?

Prioritize A/B tests using the ICE framework by scoring hypotheses based on Impact, Confidence, and Ease. This ranking method highlights high-ROI experiments, ensuring you focus on tests with the greatest potential value and implementation feasibility.

Can I automatically generate test briefs for CRO experiments?

Yes, you can automatically generate detailed test briefs for CRO experiments. These briefs translate prioritized hypotheses into actionable implementation instructions for development and testing teams to execute the A/B tests.

What is the best way to sequence conversion rate optimization tests?

The best way to sequence conversion rate optimization tests is by using ICE scores to prioritize high-impact, high-confidence opportunities. This approach provides guidance on test sequencing and analysis to systematically improve website conversion rates.

Do I need web analytics data to start generating A/B testing hypotheses?

You do not need web analytics data to start generating A/B testing hypotheses. The process analyzes pages directly against CRO best practices to identify conversion opportunities, score them using the ICE framework, and produce test briefs.

How does analyzing pages against CRO best practices identify testing opportunities?

Analyzing pages against CRO best practices identifies testing opportunities by evaluating elements like CTA button copy against established standards. It uncovers specific areas for improvement and generates structured hypotheses to test variations for better conversions.