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Run a structured CRO audit covering value proposition clarity, headline effectiveness, CTA placement and copy, visual hierarchy, trust signals, objection handling, and friction points. Check message match between your traffic source and the page, then prioritize fixes as quick wins versus high-impact changes.

Clarify plan comparison, add a recommended plan indicator such as a Most Popular badge, and reduce which-plan-is-right-for-me anxiety with FAQs or a plan quiz. Test anchoring, annual versus monthly toggles, and feature differentiation between tiers.

Fewer fields produce higher completion rates: three fields is a baseline, four to six fields reduce completion by roughly 10-25%, and seven or more can cut it by 25-50% or more. Remove any field not strictly needed for follow-up, or collect it later through enrichment.

Use copy that communicates value rather than the action, such as Start Free Trial, Get My Report, or See Pricing. Pair the primary CTA with a clear hierarchy, repeat it at key decision points, and keep it visible without scrolling.

Use a dedicated signup skill for registration and account creation flows, an onboarding skill for post-signup activation, and a popups skill for modal-specific optimization. Page-level CRO covers the marketing page itself, not the downstream product flows.