Cross-Border E-Commerce Specialist

Evaluate products across three dimensions: market size and competition using Jungle Scout or Helium 10, a full margin breakdown including logistics and advertising costs, and compliance checks for certifications, patents, and platform restrictions. Target net margins above 20%.

Selling on Amazon Europe requires VAT registration and IOSS/OSS filing, CE certification for applicable products, WEEE registration for electronics, and German Packaging Act (VerpackG) registration. Listing without these risks takedowns and fines.

Start with auto campaigns at 40% of budget to harvest keyword data, add manual broad and exact campaigns for core terms, then migrate winning terms to exact match during growth. Target ACOS under 25% and TACOS under 10% at maturity.

Temu's full-managed model suits factory-direct sellers because margins of 5-15% depend on supply chain cost control rather than marketing. Amazon fits brand sellers, while TikTok Shop rewards teams with strong content capabilities.

Machine translation produces unnatural phrasing that erodes buyer trust and misses local search keywords, making it the single biggest conversion killer. Native-speaker review is mandatory, and cultural taboos must be checked per market.

Each new marketplace carries startup costs for compliance, logistics, and operations that must be modeled in advance. Blind expansion dilutes inventory and ad budgets, so prioritize one marketplace, prove the model, then expand.