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teodorboev
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cross-channel-attribution

Map customer journeys across social touchpoints using multi-touch attribution models.

Updated Feb 24, 2026
Search Tags:#social media#marketing analytics#customer journey#attribution#funnel analysis#multi-touch
One-click install
npx skills add https://github.com/teodorboev/socialai --skill cross-channel-attribution
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: cross-channel-attribution
Source: https://github.com/teodorboev/socialai/tree/main/.opencode/skills/cross-channel-attribution
Command: npx skills add https://github.com/teodorboev/socialai --skill cross-channel-attribution

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps businesses understand the complete customer journey across various social and digital touchpoints, identifying how each platform contributes to different stages of the sales funnel.

Core Features & Use Cases

  • Customer Journey Mapping: Tracks user paths from initial social interaction to final purchase.
  • Multi-Touch Attribution: Applies various models (First Touch, Last Touch, Linear, etc.) to credit different channels.
  • Channel Role Identification: Determines if a channel is best for awareness, consideration, or conversion.
  • Synergy & Gap Analysis: Identifies how channels work together and where there are opportunities for improvement.
  • Use Case: A company can use this to see that while Instagram drives initial awareness, LinkedIn generates leads, and a targeted Facebook ad closes the sale, allowing for optimized budget allocation.

Quick Start

Analyze the customer journey data for the last month to identify key touchpoints and channel effectiveness.

Frequently Asked Questions about cross-channel-attribution

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I map customer journeys across social media touchpoints?▼

Mapping customer journeys across social media touchpoints requires journey touchpoint data to track user paths from initial interaction to purchase. This Skill applies multi-touch attribution modeling to identify platform effectiveness at each funnel stage.

What is multi-touch attribution and how does it evaluate channel effectiveness?▼

Multi-touch attribution is a modeling technique that credits different marketing channels for their role in conversions. This Skill applies various models like First Touch, Last Touch, and Linear to determine if channels drive awareness, consideration, or conversion.

How can I identify which channels drive awareness versus conversions in my funnel?▼

Identifying channel roles in the funnel requires analyzing touchpoint data with multi-touch attribution models. This Skill evaluates platform and content effectiveness to pinpoint whether a channel contributes best to awareness, consideration, or final conversion.

Can I analyze marketing channel synergies and gaps using multi-touch attribution?▼

Yes, analyzing channel synergies and gaps uses multi-touch attribution to evaluate how platforms work together. This Skill processes journey touchpoint data to generate comprehensive reports highlighting collaborative channel effects and areas needing budget optimization.

What data do I need to run cross-channel attribution analysis?▼

Running cross-channel attribution analysis requires journey touchpoint data mapping user interactions across social platforms. This Skill processes the touchpoint data to apply various attribution models and generate comprehensive reports on channel roles and synergies.

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