cross-platform-measurement

What problem does it solve?

It helps teams trust performance marketing data by fixing fragmented tracking, inconsistent UTMs, misleading platform attribution, and weak cross-channel measurement.

Core Features & Use Cases

• GA4 cross-checking: Compare platform-reported conversions against GA4 so paid traffic is classified correctly and reporting drift is caught early.
• UTM governance: Enforce consistent naming rules so campaigns roll up cleanly across Google, Meta, TikTok, LinkedIn, Microsoft, Amazon, and programmatic media.
• Server-side tagging strategy: Design a first-party measurement architecture that improves resilience and fans events out to multiple platform APIs.
• Attribution and validation: Choose appropriate attribution models, then validate channel contribution with MMM and incrementality tests.
• Use case: A marketing team can audit a messy multi-channel account, fix measurement gaps, and produce a reporting system leadership can actually use.

Quick Start

Ask the assistant to audit your current ad measurement stack, identify tracking and UTM gaps, and recommend the next best fixes for GA4, tagging, attribution, and incrementality.