cross-sell-mapping

What problem does it solve?

This Skill turns raw SKU affinity and performance signals into a deployable cross-sell program that improves attach rate by choosing the right SKU and the right placement after a customer’s primary purchase.

Core Features & Use Cases

• Build an affinity-driven cross-sell map: Converts SKU affinity (including sequential effects), AOV mix, and flow performance into explicit recommendations for what to show and when.
• Placement-specific decisioning: Distinguishes in-cart vs post-purchase one-click vs delayed email, applying different SKU selection rules per placement.
• Revenue vs margin optimization framework: Selects offers using margin-weighted logic (and includes guidance to avoid misleading pure co-purchase ranking).
• Cross-sell vs bundle decision tree: Determines whether the same signal should become a cross-sell or a bundle and flags cannibalization risk.
• Creative and timing guidance: Reframes copy for continuity (not acquisition), and calibrates delayed-email windows to consumption/usage cycles rather than fixed dates.

Quick Start

Use the cross-sell-mapping skill to produce a cross-sell map for your top primary SKU(s) by running affinity, AOV composition, post-purchase flow performance, and repeat-rate checks and then recommending specific SKUs and placements with expected attach economics.