customer-discovery

Validate business hypotheses by systematically documenting assumptions about customers and value propositions, then designing interviews and experiments to test them. This structured learning approach prevents building unwanted products by ensuring you test ideas with real potential customers first.

Customer discovery is the process of getting out of the building to talk to potential customers and validate assumptions. You need it during early-stage startups, new venture ideation, or product pivot decisions to test if people actually have the problem you think they do before building.

Structure customer interviews using provided frameworks for problem and solution discovery. These frameworks guide you in asking the right questions to prove or disprove your hypotheses, ensuring you gather meaningful data to evaluate whether to proceed, pivot, or stop.

Yes, you can apply lean startup methodology to test a new app idea by defining initial hypotheses, designing experiments to validate them, and conducting customer interviews. This approach evaluates results against clear criteria to decide if the app concept is viable.

Document assumptions for customer development by structuring your hypotheses about customers, value propositions, channels, and revenue. This systematic documentation ensures all critical business assumptions are explicitly defined and ready for testing through structured experiments and interviews.

You should pivot or stop based on customer interview results when the data disproves your initial hypotheses. By evaluating interview findings against clear, predefined criteria, you can objectively decide whether to proceed with the current idea, change direction, or abandon it.