customer-interviews

Name: customer-interviews
Availability: InStock
Author: titta

Generate structured interview guides and synthesis frameworks for B2B SaaS research.

29|12|Updated Mar 30, 2026

Search Tags:#research #discovery #user research #customer interviews #gtm #b2b saas

Ready to run

npx skills add https://github.com/matteotitta/genesys-skills --skill customer-interviews-matteotitta

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: customer-interviews
Source: https://github.com/matteotitta/genesys-skills/tree/main/skills/research/customer-interviews
Command: npx skills add https://github.com/matteotitta/genesys-skills --skill customer-interviews-matteotitta

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill removes the guesswork from customer research by providing structured, high-impact interview frameworks that ensure you gather actionable insights rather than surface-level anecdotes.

Core Features & Use Cases

Tailored Question Banks: Access specialized question sets for discovery, win/loss, churn, expansion, and testimonial interviews.
Synthesis Framework: Map raw interview data directly into downstream GTM assets like ICP profiles and positioning documents.
Use Case: Use this skill to prepare for a win/loss interview with a recent prospect to uncover the specific decision criteria and competitive dynamics that influenced their buying process.

Quick Start

Run the customer-interviews skill to generate a discovery interview guide for a new B2B SaaS prospect.

Frequently Asked Questions about customer-interviews

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I generate structured B2B SaaS customer interview guides?▼

To generate B2B SaaS customer interview guides, you need to provide your research goals and interview type. The framework then produces customized question banks and preparation checklists for discovery, win/loss, or churn analysis.

What is the best way to prepare for a B2B SaaS win/loss interview?▼

The best way to prepare for a win/loss interview is using a structured framework that targets decision criteria and competitive dynamics. It helps you uncover specific buying process influences rather than collecting surface-level anecdotes.

How does qualitative interview data map to ICP profiles and positioning documents?▼

Qualitative interview data maps to ICP profiles through a synthesis framework that structures raw responses. This framework directly translates customer insights into downstream GTM assets like positioning documents and sales enablement strategies.

Can I use this framework for both churn analysis and expansion interviews?▼

Yes, you can use this framework for churn analysis and expansion interviews. It provides tailored question banks for multiple B2B SaaS research scenarios, ensuring you gather actionable insights for each specific interview type.

Do I need predefined research goals to conduct effective customer discovery interviews?▼

Yes, you need predefined research goals to conduct effective customer discovery interviews. The framework requires user-defined goals and interview types to produce customized question banks that yield actionable qualitative data.

What are the limitations of using generic question banks for B2B SaaS user research?▼

Generic question banks often yield surface-level anecdotes instead of actionable insights. Using a structured interview framework tailored to specific B2B SaaS scenarios like discovery or churn removes guesswork and ensures high-impact qualitative data collection.