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customer-journey-map

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Map customer journeys to align teams.

Product & Management#UX#KPIs#cross-functional#product-management#journey-mapping#stakeholder-alignment#customer-experience
Authordeanpeters
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Create a strategic artifact that visualizes customer interactions across all stages—from awareness to loyalty—capturing actions, touchpoints, emotions, KPIs, business goals, and teams involved to drive cross-functional improvements.

Core Features & Use Cases

  • End-to-end Journey Visualization: Document horizontal stages (Awareness, Consideration, Decision, Service, Loyalty) with vertical details per stage (actions, touchpoints, emotions, KPIs, goals, teams).
  • Cross-functional Alignment: Align marketing, product, sales, support around a unified customer story to prioritize improvements.
  • Actionable Outputs: Produce a reusable map template that guides discovery sessions and roadmapping.

Quick Start

Start by selecting a persona, listing stages, and filling in:

  • Customer Actions per stage
  • Touchpoints per stage
  • Customer Experience per stage
  • KPIs per stage
  • Business Goals per stage
  • Teams Involved per stage Then iterate quarterly with data and stakeholder input.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: customer-journey-map
Download link: https://github.com/deanpeters/Product-Manager-Skills/archive/main.zip#customer-journey-map

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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