customer-journey-map

Generate customer journey maps with stages, touchpoints, emotions, and pain points.

Updated Mar 15, 2026
One-click install
npx skills add https://github.com/bowiemax/pm-skills --skill customer-journey-map-bowiemax
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: customer-journey-map
Source: https://github.com/bowiemax/pm-skills/tree/main/pm-market-research/skills/customer-journey-map
Command: npx skills add https://github.com/bowiemax/pm-skills --skill customer-journey-map-bowiemax

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps visualize and understand the end-to-end customer experience, pinpointing pain points and opportunities for improvement across all interaction stages.

Core Features & Use Cases

  • Persona-driven mapping: Creates journey maps tailored to specific user personas and their jobs-to-be-done.
  • Stage-by-stage analysis: Documents touchpoints, user actions, thoughts, emotions, pain points, and opportunities for each journey stage (Awareness, Consideration, Acquisition, Onboarding, Engagement, Retention, Advocacy).
  • Identification of critical moments: Highlights Aha moments, moments of truth, and churn triggers.
  • Prioritized recommendations: Suggests actionable improvements based on impact and feasibility.
  • Use Case: A SaaS company wants to improve its user onboarding process. This Skill can map the current onboarding journey, identify where users get stuck or frustrated, and suggest specific changes to make the process smoother and faster.

Quick Start

Use the customer-journey-map skill to create a customer journey map for a new mobile banking app user.

Frequently Asked Questions about customer-journey-map

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I map the customer journey from awareness to advocacy?

To map the customer journey from awareness to advocacy, you need a persona-driven analysis that documents touchpoints, user actions, emotions, and pain points across each stage. This process generates a comprehensive map highlighting critical moments and prioritized improvement opportunities.

What is the best way to identify user pain points during SaaS onboarding?

Identifying user pain points during SaaS onboarding requires a stage-by-stage journey map detailing user actions, thoughts, and emotions. This approach highlights where users get stuck or frustrated, enabling targeted recommendations to make the process smoother and faster.

Can I use existing user data to create a customer journey map?

Yes, you can use existing user data to create a customer journey map. The analysis supports provided user data alongside web search for product context, allowing you to tailor the journey map to a specific persona and their jobs-to-be-done.

How do I find the critical Aha moments and churn triggers in my product?

Finding critical Aha moments and churn triggers involves mapping user interactions across all journey stages to identify moments of truth. This analysis highlights specific touchpoints where user emotions peak positively or negatively, recommending prioritized improvements based on impact and feasibility.

When do I need a customer journey map for my product strategy?

You need a customer journey map for your product strategy when you want to visualize and understand the end-to-end customer experience. It is essential for pinpointing friction, identifying opportunities for improvement, and aligning touchpoints across stages like consideration, acquisition, and retention.

What are the limitations of mapping the customer experience without user data?

Mapping the customer experience without user data limits the accuracy of persona-driven insights. While the analysis can use web search for product context, providing actual user data ensures the journey map accurately reflects real touchpoints, emotions, and specific pain points.