What problem does it solve?
This Skill helps teams visualize the full customer experience across stages, touchpoints, actions, emotions, and measurable KPIs so they can identify pain points, align stakeholders, and prioritize improvements that drive business outcomes.
Core Features & Use Cases
- Stage-by-stage mapping: Document Awareness, Consideration, Decision, Service, and Loyalty with customer actions, touchpoints, emotions, KPIs, business goals, and owning teams for each stage.
- Cross-functional alignment: Facilitate workshops to align marketing, sales, product, and support around shared assumptions and measurable targets.
- Prioritization & analysis: Highlight pain points by combining emotional signals with KPI gaps and recommend prioritized actions that are impact- and feasibility-rated.
- Use case: Run a 20–30 minute workshop to map B2B SaaS onboarding from signup to first value, then surface the top 3 actions to reduce drop-off and improve time-to-value.
Quick Start
Create a journey map for the "New User Onboarding" persona, list actions and touchpoints for each stage, note emotions and KPIs, and highlight the top two pain points to fix first.