customer-journey-mapping-workshop

What problem does it solve?

This interactive skill helps product managers run structured, adaptive workshops to capture the full customer journey, aligning teams around real problems and opportunities rather than lists of features.

Core Features & Use Cases

• Adaptive questioning: Guides participants through 4-6 journey phases with 3-5 prompts per phase, mapping actions, thoughts, and emotions.
• Persona-driven mapping: Uses proto-personas or user research notes to define actors and scenarios, ensuring a shared mental model.
• Opportunity identification: Extracts pain points and prioritizes opportunities based on impact and emotional intensity, ready for prioritization exercises.
• Collaborative facilitation: Supports one-to-many workshops with cross-functional teams to build consensus and clear next steps.
• Artifacts for adoption: Produces a structured Journey Map and an Opportunities list that can feed problem statements and experiments.

Quick Start

1. Start the skill and provide actor, scenario, and goal prompts as indicated in the workshop flow.
2. Use the adaptive questions to map phases and capture actions, thoughts, and emotions for each phase.
3. Review the generated opportunities and decide on priorities for immediate experiments.